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I Redesigned One That Forgot. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/1785789886394-29UK3ENU70VY7KL5HZTJ/18.png Blog - Your Website Isn’t for You. I Redesigned One That Forgot. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/1105085b-11a2-474d-bc19-1e7e07609f13/template+custom.png Blog - Your Website Isn’t for You. I Redesigned One That Forgot. - Why Isn't Your Website Bringing In More Business? PERSONALIZED WEBSITE REVIEW Get a 20-minute video review of your website with practical, personalized recommendations. Learn what's working, where visitors may be getting confused, and what to improve first so your website better communicates your services, gets found in Google and AI search, and turns more visitors into inquiries. 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I Redesigned One That Forgot. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.avisostudios.com/blog/the-case-for-case-studies-why-chatgpt-loves-them monthly 0.5 2026-08-11 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/fa68addc-d627-4d98-9518-15470355d50d/Firefly_Gemini+Flash_Use+the+uploaded+reference+photos+to+match+the+woman%E2%80%99s+facial+features%2C+hair%2C+skin+to+670865+%281%29.png Blog - The Case for Case Studies (Or: Why ChatGPT Keeps Sending People to My Client Work) - If you're reading this wondering whether your own case studies are built to get found, that's exactly what my SEO/AIO retainer is for. I'll audit how your site is actually showing up in AI search right now, and fix the structure so the proof you've already built starts pulling its weight. Learn more about SEO services or Book a 15-minute call and let's look at what ChatGPT is (or isn't) saying about you. https://www.avisostudios.com/blog/how-to-get-cited-in-ai-overviews monthly 0.5 2026-08-04 https://www.avisostudios.com/blog/wtf-is-a-brand-strategy-and-why-youre-losing-clients-without-one monthly 0.5 2026-07-21 https://www.avisostudios.com/blog/ai-filters-gatekeeping-email-opens monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/c7b576f0-0b74-4aff-b195-34b49603046c/Party+Berlin+GIF+by+BVG.gif Blog - Your Emails Have a Gatekeeper Now. Here's Who They Are and What They Want. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/4e92e630-b671-4982-b7a0-53da0bc105d0/monty+python+film+GIF.gif Blog - Your Emails Have a Gatekeeper Now. Here's Who They Are and What They Want. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.avisostudios.com/blog/why-small-businesses-should-use-a-branded-email-address monthly 0.5 2026-07-07 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/407c80c3-a9ae-4bc4-a4c3-37cd06d60efa/Firefly_Just+resize+this+to+4-5.+Do+not+change+anything+else+in+this+image.++453672.png Blog - Why Small Businesses Should Use a Branded Email Address - Fix the email yourself this week. If you're not sure where else you're leaking credibility, in your website, your brand, or your socials, that's exactly what a free discovery call is for. https://www.avisostudios.com/blog/google-search-transparency-ruling-what-it-means-for-your-business monthly 0.5 2026-06-30 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/196cd155-b846-496e-a267-bf458045fa8c/Jon+Stewart+Popcorn+GIF.gif Blog - Google Just Got Told to Play Fair. Here's What That Actually Means for Your Business. - Make it stand out Grab your popcorn, this’ll be good! https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/1782147730689-6N73OP91XFUYYWUA5NHE/google+iphone.jpg Blog - Google Just Got Told to Play Fair. Here's What That Actually Means for Your Business. - Your competitors are showing up in search and AI Overviews. Are you? SEO + AIO Visibility retainers handle the strategy, the content, the monitoring, and the reporting so you stay visible no matter what Google does next. Explore SEO + AIO Services → https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/2626fe91-d87d-41d2-b38f-978e6e1278af/seo+audit+pages.png Blog - Google Just Got Told to Play Fair. Here's What That Actually Means for Your Business. - And if you want to know exactly where your site stands — in both traditional search and AI Overviews — right now, before the next update hits? That's exactly what my SEO + AIO Audit is for. Get at custom SEO + AIO audit of your website here https://www.avisostudios.com/blog/squarespace-seo-aio-guide monthly 0.5 2026-06-23 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/a8972a9c-f5c2-4b3e-8232-84ec56cd9522/squarespace+page+seo+settings Blog - 15 Things I'd Fix on Every Squarespace Website to Improve SEO and AI Visibility - Find your page SEO settings: Login to Squarespace. On the left column click Website > Pages Find the page you want to edit and click the gear icon to the right of the page name (you may need to hover your mouse over the page name to see it) This window will appear and it is where you can edit your page settings. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/5c121e63-34e2-4d89-8fba-0346a9657fdd/How+to+add+alt+text+to+an+image+in+squarespace+for+SEO+and+AIO Blog - 15 Things I'd Fix on Every Squarespace Website to Improve SEO and AI Visibility - How to add alt text to your images: Once you are in editing mode on a page find the image you want to edit and click on it Click the pencil icon to edit the image Under the content tab scroll down and you will see “Image Alt Text” this is where you add the description. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/2626fe91-d87d-41d2-b38f-978e6e1278af/seo+audit+pages.png Blog - 15 Things I'd Fix on Every Squarespace Website to Improve SEO and AI Visibility - Not sure where your site stands? Start with a website audit. Sometimes the fastest way to improve your SEO and AI visibility is simply knowing what needs attention first. Let’s Take A Look → https://www.avisostudios.com/blog/how-strategic-website-design-improves-online-visibility monthly 0.5 2026-06-16 https://www.avisostudios.com/blog/why-isnt-my-santa-cruz-business-showing-up-on-google monthly 0.5 2026-06-11 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/d64e92c5-faf0-4ed5-a934-32895be03237/Aviso+Website+Edit-25.jpg Blog - Why Some Local Businesses Show Up Everywhere (And Others Don't) - Aviso Studios is a website design and SEO studio based in Santa Cruz, California. I work with service-based businesses across the Monterey Bay area, the Central Coast, and nationwide. If you want to know how your business is showing up, start with an SEO audit. https://www.avisostudios.com/blog/how-to-refresh-brand-positioning-as-your-business-grows monthly 0.5 2026-07-02 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/8f875385-7df6-42bf-863f-328d473bc2fe/Will+Smith+Reaction+GIF.gif Blog - How to Refresh Your Brand Positioning as Your Business Evolves (Case Study) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.avisostudios.com/blog/why-most-coaching-websites-fail-to-build-trust monthly 0.5 2026-05-26 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/1779305165493-W4EUA539NYBL5OZLAT6T/13.png Blog - Why Most Coaching Websites Fail to Build Trust (And What This Website Did Differently) https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/1779305165590-A9ILKP1YSC8TOMHY7IOG/14.png Blog - Why Most Coaching Websites Fail to Build Trust (And What This Website Did Differently) https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/915c0c26-1c80-4e35-8383-8f670da7deec/kimberly+moodboard.png Blog - Why Most Coaching Websites Fail to Build Trust (And What This Website Did Differently) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.avisostudios.com/blog/hidden-cost-outdated-brand-website monthly 0.5 2026-05-25 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/2f309b6b-8445-411c-b664-713cfc5e14c6/funny+gif+hidden+cost+of+outdated+brand+and+website.gif Blog - 5 Signs You’re Paying the Hidden Cost of an Outdated Brand and Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/fa68addc-d627-4d98-9518-15470355d50d/california-brand-strategist-liz.png Blog - 5 Signs You’re Paying the Hidden Cost of an Outdated Brand and Website - If this post felt a little uncomfortably accurate, you probably don’t need more marketing advice. 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We'll run a full SEO + GEO audit of your site and show you where you're showing up (and where you're invisible), what's working and what's holding you back, and exactly what to fix first so you can start getting found by the right people & AI tools. GET YOUR WEBSITE AUDIT → https://www.avisostudios.com/blog/what-happens-to-seo-when-you-build-a-new-website monthly 0.5 2026-05-27 https://www.avisostudios.com/blog/should-you-put-prices-on-your-website monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/135e6916-5a09-44e1-9153-0f356e05ecd1/searching.gif Blog - Should You Put Prices on Your Website? (Yes — Here's the Psychology Behind It) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/b873e4f9-3dc2-4868-8158-13b4202d3fa4/Screenshot+2026-03-18+at+6.44.09%E2%80%AFPM.png Blog - Should You Put Prices on Your Website? (Yes — Here's the Psychology Behind It) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/d598954a-8796-427c-a37a-5c3139123c39/Aviso+Website+Edit-27.jpg Blog - Should You Put Prices on Your Website? (Yes — Here's the Psychology Behind It) - Your website is either working for you or working against you. Let's make sure it's doing the first one. See my website design services (prices listed, obviously) or book a free strategy call — and let's figure out exactly what yours is missing. https://www.avisostudios.com/blog/custom-404-page-squarespace monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/67e182ae-677c-4a7d-8ec2-2ddfba2b7a6f/confused-travolta-404-page.gif Blog - Your Website Has a Secret Dead End. 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Here's How to Turn It Into a Lead Generator. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.avisostudios.com/blog/contact-page-not-converting monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/49ebda64-df24-446c-be24-7ff4e363dcf4/Workaholics+Office+GIF+by+Thomapyrin.gif Blog - This One Contact Page Mistake Is Costing You Clients (Here's the Exact Fix) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/4f2453ce-1f28-498b-9cfe-97ef626985d3/Jim+Carrey+Reaction+GIF.gif Blog - This One Contact Page Mistake Is Costing You Clients (Here's the Exact Fix) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.avisostudios.com/blog/brand-strategy-mistakes monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/1772569721855-2BBQWAK8PCBFXNE8MYZ1/The-Salty-Otter-santa-cruz.webp Blog - The Most Expensive Branding Mistake Isn't What You Think - BEFORE (Credit: Kevin Painchaud) https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/1772569699262-ZN0L2DFNXSJHC5PFPHJF/salty-otter-santa-cruz-revised.webp Blog - The Most Expensive Branding Mistake Isn't What You Think - AFTER (Credit: The Salty Otter) https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/7bf2d559-44e4-4ff6-8a47-4534fadc41dc/brand-strategy-guide-santa-cruz-businesses.png Blog - The Most Expensive Branding Mistake Isn't What You Think - The Brand Strategy Blueprint is where we do the thinking together. A done-with-you-service where we uncover who you're for, what makes you different, and how to say it in a way that actually converts. $399, built specifically for your business, no templates, no fluff, no group coaching. Just the foundation that makes everything else finally work. https://www.avisostudios.com/blog/what-is-brand-voice-small-business monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/797b424a-a544-4956-b667-5703a0f76706/Beyonce+shocked+you+don%27t+have+a+brand+voice+for+your+business Blog - Your Business Sounds Like ChatGPT. Here's Why That's Killing Your Sales. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/c0b1602a-253e-4b01-838d-ef6d0ebef890/Your+business%27+brand+voice+walking+into+the+room. Blog - Your Business Sounds Like ChatGPT. Here's Why That's Killing Your Sales. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/40d4eeb4-d640-4ff5-8e57-47b83b8856c2/Snl+Khakis+GIF+by+Saturday+Night+Live.gif Blog - Your Business Sounds Like ChatGPT. Here's Why That's Killing Your Sales. - After some thought, maybe you CAN wear khakis to a Beyoncé concert. But your brand voice still can't be beige. https://www.avisostudios.com/blog/wordpress-vs-wix-vs-squarespace-small-business monthly 0.5 2026-05-27 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/3aade1be-0863-42b7-bbc2-eb01629ab514/Ready+to+stop+deliberating%3F+Website+in+a+Week+is+a+full+strategy%2C+design%2C+and+copy+build+%E2%80%94+a+completely+functioning+website+without+the+drawn-out+timeline.+You+get+online.+You+get+down+to+business. Blog - WordPress vs. Wix vs. Squarespace: Which Is Right for Your Small Business? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/fa68addc-d627-4d98-9518-15470355d50d/Aviso+Studios+%E2%80%93+Free+Discovery+Call+for+Website+Platform+Guidance Blog - WordPress vs. Wix vs. Squarespace: Which Is Right for Your Small Business? - Still need help deciding which website platform is right for your business? Let’s hop on a free discovery call. 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DROP YOUR DETAILS BELOW ⬇️ ⬇️ ⬇️ https://www.avisostudios.com/blog/create-profitable-customer-personas-that-sell monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/5f87c5b1-7515-49b4-8264-d0d87ba581d9/define-your-audience-to-grow.jpg Blog - I Stopped Trying to Attract Everyone and My Business Got Way More Profitable. Here's What I Did. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/7f7ece01-5e9c-4fc0-a055-41f71830262f/brand-strategy-guide-cover.jpg Blog - I Stopped Trying to Attract Everyone and My Business Got Way More Profitable. Here's What I Did. - Feeling a little called out? That’s the gap the Brand Strategy Blueprint closes — clarity on who you’re for, what you do differently, and how to say it so it actually lands. 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If you're sitting on great client outcomes but have no idea how to turn them into content that's useful, safe, and findable, let's talk. 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PERSONALIZED WEBSITE REVIEW Get a 20-minute video review of your website with practical, personalized recommendations. Learn what's working, where visitors may be getting confused, and what to improve first so your website better communicates your services, gets found in Google and AI search, and turns more visitors into inquiries. 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Credibility Gets You Chosen. - Think your website might be part of the problem? Get a personalized 20-minute video audit of your homepage to learn what's working, what's not, and exactly what to fix first so your business gets found and turns more visitors into inquiries. Delivered within 2-3 business days. $147 $93 Get your website audit → https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/31db8c1a-0f1d-4048-b40a-2316ec4751c1/Elevae_0824_09686.jpg Blog - Health + Wellness - Credentials Make You Qualified. Credibility Gets You Chosen. - Curious what your website is telling people before they ever call? I run website audits for health and wellness practices that show you exactly where the gap is; and how to close it. 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Get Your Website Audit → https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/fa68addc-d627-4d98-9518-15470355d50d/Firefly_Gemini+Flash_Use+the+uploaded+reference+photos+to+match+the+woman%E2%80%99s+facial+features%2C+hair%2C+skin+to+670865+%281%29.png Blog - Health + Wellness - 8 Homepage Mistakes Health and Wellness Practices Keep Making (And How to Fix Them) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.avisostudios.com/blog-health-wellness/why-new-patients-cant-find-your-health-practice-online monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/436b2367-4901-4f34-9b22-a70d80512e87/Investigating+Basketball+Wives+GIF+by+VH1.gif Blog - Health + Wellness - New Patients Can't Find Your Practice Online (And What to Do About It) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/407c80c3-a9ae-4bc4-a4c3-37cd06d60efa/Firefly_Just+resize+this+to+4-5.+Do+not+change+anything+else+in+this+image.++453672.png Blog - Health + Wellness - New Patients Can't Find Your Practice Online (And What to Do About It) - Think your website might be part of the problem? Get a personalized 20-minute video audit of your site and find out what's working, what's not, and exactly what to fix first so your website gets found, builds trust, and turns more visitors into inquiries. Delivered within 2-3 business days. $93 Get your website audit → https://www.avisostudios.com/blog-health-wellness/health-wellness-practice-brand-strategy-messaging monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/69481bcac962da3255abeae4/1766333391300-W1CBOWBALSPT7KG2P6G8/Firefly_Gemini+Flash_sitting+on+the+floor+of+a+studio+with+a+white+backdrop+-+the+black+frame+of+the+backd+9071722.jpg Blog - Health + Wellness - You're Not Unclear About What You Do. You're Unclear About How to Say It. - Ready to get clear on your positioning, your offer structure, and how to communicate the depth of what you do? Let's talk. 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