
Your Black Friday Sales, Sorted.
No more guesswork. No more 2am panic posts. Just a clear plan to nail your offers, promos + content—without losing your sanity.
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Save Time
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Boost Sales
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Stay Sane
Because winging it isn’t a strategy.
→ Throwing together a post at midnight and hoping it lands.
→ Feeling guilty for not “being everywhere” (while also, you know, trying to run your biz).
→ Watching competitors sell out while your content calendar is still…empty.
That’s why we created the Black Friday Sales Planner—your plug-and-play game plan to stay organized, show up like a pro, and actually enjoy the weekend without losing your cool.
What’s Inside the Black Friday Sales Planner
Promo Calendar That Writes Itself → Know exactly what to post + when (goodbye blank screens, hello strategy).
Plug-and-Play Copy Prompts → Emails, socials, & reminders that keep you showing up—even on your busiest week.
Offer-Mapping Worksheets → Nail your pricing, bonuses, and objections so you can sell with confidence.
Step-by-Step Launch Plan → From “Save the Date” to Cyber Monday, every step is plotted—so you can sell more, stress less.
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But What If Selling Out Wasn’t Just for Your Competitors?
INTRODUCING
The Black Friday / Cyber Monday Toolkit
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The Black Friday / Cyber Monday Toolkit •
The Planner gets you organized.
The Toolkit takes you all the way.
HERE’S WHAT’S INSIDE
You won’t just get templates — you’ll get the exact tools to calm the chaos, spark the hype, and sell out without second-guessing yourself.
The Sales Planner
Your chaos-tamer in PDF form.
In minutes, map out your entire Black Friday week, know exactly what to post (and when), and finally stop doom-spiraling between Canva and your Notes app.
The Marketing Guide
Your big-picture playbook.
Learn how to build hype, prime your audience like a pro, and sell without sounding like a broken record. Think: less “please buy” … more “shut up and take my money.”
The Offer Generator
Your idea machine.
Plug in prompts, spark angles you’d never think of at 11pm, and craft offers people can’t scroll past. Because vanilla discounts? They’re out. Scroll-stopping, can’t-say-no deals? Very much in.

Overwhelm doesn’t pay the bills. Sales do.
The BFCM Toolkit is your holiday sales dream team: one part planner, one part playbook, one part idea machine — all designed to make your sales weekend unstoppable.
Hi, I’m Liz! IT’S NICE TO MEET YOU!
MEET YOUR STRATEGIST
I’m the founder of Aviso Studios—part strategist, part designer, and your go-to wingwoman for all things marketing.
I know what it’s like to juggle offers, second-guess captions, and wonder how to stand out when everyone’s shouting online.
That’s why I built the BFCM Toolkit—to give small business owners clarity, structure, and confidence to actually enjoy Black Friday and make it profitable.