SANTA CRUZ, CA MARKETING STUDIO

Look Like the Expert

You Already Are

Liz, founder of Aviso Studios, smiling at the Santa Cruz Harbor — a brand and website designer serving small businesses in Santa Cruz, California.

I help service-based businesses build brands, websites, and marketing that earn trust, attract better-fit clients, and support the business they're actually trying to grow.

VIEW SERVICES
Warm editorial flatlay of a small business workspace with a keyboard, notebook, and microphone, representing branding and website design by Aviso Studios in Santa Cruz, California.

You're already awesome at what you do.

The question is whether the rest of your business is helping the right people see that.

Your website, messaging, marketing, and customer experience should make it easier for people to find you, trust you, and take the next step.

If your marketing isn't helping you grow, what the heck is it actually doing?

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How We Help You Grow

Small business brand strategy discovery session with notebook and tablet

GET CLEAR

BRAND IDENTITY

Every business has a story. Most just aren't telling it very well. This is where the positioning, messaging, audience, and visual identity come together so people understand what you do, why it matters, and why they should choose you.

BRANDING SERVICES →


Designer working on custom small business website on laptop

GET CREDIBLE

WEBSITE DESIGN

This is where you become the obvious choice and your competitors start wondering what you're doing differently. A website that attracts better-fit inquiries, supports premium pricing, and turns visitors into clients.

WEBSITE DESIGN →


Small business owner on phone and laptop optimizing local SEO visibility

GET FOUND

SEO + VISIBILITY

Cool brand. Great website. Now let's make sure someone besides your mom can find it. We improve your Google + AI presence, local visibility, and on-site SEO so the right people find you first and keep finding you long after launch.

SEO SERVICES →


Not sure where to focus? START HERE.

Most business owners know something feels…off.

Maybe your sales page isn't converting. Maybe your social media isn't gaining traction. Maybe you're getting inquiries, but not from the right kinda people.

The Brand Strategy Intensive helps connect the dots, uncover what's getting in the way, and create a roadmap for where to focus next.

Do this first and you'll know exactly where to focus next, without wasting money on the wrong things.

OKAY, I'M CURIOUs

What This Looks Like In Real Life

Liz Kroft standing by the Santa Cruz harbor, smiling and approachable as the marketing strategist behind Aviso Studio.

OH, HEY THERE

A fresh lime margarita on a wooden table, reflecting a marketing consultant's relaxed, approachable brand personality.
A clean, minimal desk setup in California with glasses and a comfortable chair, showing the professional creative workspace behind Aviso Studios a marketing agency.
Solid orange background.

If you’re tired of feeling invisible online, wondering why “post more” isn’t getting you customers, or googling marketing tips at 11pm and wondering why this still feels so hard… you’re exactly who I built this business for.

I bring Harvard-backed strategy, sharp instincts, and just enough spicy-marg energy to help you show up with confidence so when someone asks for your biz card you’re not panic sweating about your outdated site. Instead you're getting “How soon can we start?” emails in your inbox.

My job is simple: help you attract clients who get it, charge what you’re really worth, and stay booked without burning out.

Let’s get to work, shall we?

step into my office

A Few Client Wins Worth Celebrating

Calendars that are booked out

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283% more website traffic in just 2 months

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59% increase in Google Business clicks

What It's Like to

Work Together

01 / The Deep Dive

We start with a discovery call that’s equal parts conversation and business therapy. You talk, I listen—and dig. Together we uncover what’s working, what’s not, and where you want to go.

02 / The Roadmap

After the call, I map out the path forward with a custom proposal tailored to your goals, gaps, and growth plans. This isn’t a copy-paste package—it’s built for you.

03 / The Brand Blueprint

Before a single pixel moves, we build your brand strategy foundation. From market positioning to messaging and audience insights, we define what makes you irresistible—and why it matters.

04 / Core Work

Strategy moves into action. Whether it's a website, a brand system, SEO, or social — this is where the core work gets built, optimized, and brought to life with intention..

05 / Launch & Optimize

Once everything’s live, you’re not left guessing. You’ll get tools to track what’s working, refine what’s not, and keep growing with a strategy built to evolve.

Let’s Figure Out Whats Actually Going On

Sometimes the problem isn't your website. Sometimes it isn't your SEO. Sometimes it isn't your social media.

The trick is figuring out what's actually standing between where you are and where you want to be.

Let's start there.

book your strategy call