Close-up of palm leaves casting patterned shadows on a textured wall.
Custom website design mockup shown on a laptop workspace, created for small business clients by Aviso Studios in Santa Cruz, California.

Custom Website Design for Businesses Ready to Be Chosen

Your site should make your value obvious, build trust fast, and guide people to act — without you explaining yourself for the 900th time.

see what you get ↓

What Your New Website

Actually Changes

You’re not here for a website that just sits there looking like a sparkly hood ornament.

And you’re definitely not here to keep explaining what you do every time someone lands on your site.

A good website doesn’t rely on vibes or clever wording. It removes friction. It answers questions before they’re asked. It makes the next step obvious.

  • Logo design and branding for a Monterey Bay California landscape company based in Santa Cruz.
  • Logo design and branding for a California home staging and interior design company for residential small business based in Santa Cruz.
  • Logo design and branding for a California Bay Area residential home design + build firm, architect and interior design business.
  • Logo design and branding for a high-end, minimalist, feminine women's clothing company.
  • Logo design and branding for a health and wellness business in California and Nevada.
  • Logo design and branding for a bold and playful laundry company.
  • Logo design and branding for a sophisticated, minimal childrens clothing store and boutique business.
  • Logo design and branding for a women's jewelry and lifetyle brand.
  • Logo design and branding for a luxury high-end event venue on the west coast.
  • Logo design and branding for an expensive sushi restaurant and oyster bar.
  • Logo design and branding for a personal brand for a wedding and lifestyle photographer.
  • Logo design and branding for a high end boutique hotel and resort in a tropical location.
  • Logo design and branding for a sushi restaurant.

Website services that match where your

business is headed — not where it’s been.

Blue hand drawn style arrow pointing down at website services.
Woman working on a laptop reviewing a website design mockup created by Aviso Studios, a Santa Cruz California web design studio.

ONE DAY WEBSITE

Your business is ready to be taken seriously — your website just hasn’t gotten the memo yet.

A One Day Website creates momentum fast. It replaces “I’ll fix this later” with something solid, credible, and ready to use — so you’re not cringing when someone asks for your link or mentally explaining things that should be obvious.

By the end of the day, you have a clear, professional site you actually want to send people to — one that helps them get it quickly and makes taking the next step feel natural.

  • Everything you need to launch a polished, professional website — without dragging this into a full custom project.

    • Squarespace website (up to 5 pages)

    • Clean, intentional design built to convert

    • Mobile-responsive setup

    • One dedicated Design Day, focused only on your site

    • 45-minute prep call to align direction and priorities

    • DIY Website Writing Guide (clear, usable, not fluffy)

    • Same-day refinements

    • Training videos for easy updates

    • Two weeks of post-launch support

  • A simple, focused process designed to keep things moving — without chaos or guesswork.

    Phase One: Book Your Day

    • Approve proposal

    • Sign contract

    • Pay deposit

    Phase Two: Prep (Easy + Guided)

    • Access your client portal

    • Complete short prep homework

    • 45-minute strategy call to confirm direction

    Phase Three: Build Day (PST)

    • Kickoff at 8am

    • Design + build

    • Review + refinements

    • Launch 🎉

    Phase Four: Post-Launch Support

    • Two weeks of email support

    • Training videos

    • You’re officially live ✨

    👉 You’ll know exactly what to expect at every step — no surprises.

  • $3700
    Pay in full — or split into 4 monthly payments of $925 at no additional cost.

Start Your One Day Website
Mockup of a custom website displayed on an iMac and iPhone in a warm, minimalist workspace, representing the Signature Website design service.

SIGNATURE WEBSITE

For businesses that have outgrown “good enough.”

You’re not trying to look legit anymore — you are legit. And your website needs to reflect that. Full stop.

A Signature Website changes how people experience your business. It creates clarity where there was friction, confidence where there was hesitation, and momentum where things used to stall. People land, get it, and move forward — without you chasing or over-selling.

It becomes the steady backbone of your business: something you can build on, scale with, and trust to do its job long after launch day.

    • Up to 6 custom pages — built around how your business actually works

    • Done-for-you copywriting — personality-packed and conversion-focused messaging for every page

    • CTA + page flow strategy — every page guides visitors toward action

    • Blog setup + sample post — launch ready and structured for growth

    • SEO essentials — titles, descriptions, alt text, smart structure

    • Google Analytics + Search Console — correct setup from day one

    • Mobile-first, responsive design — beautiful everywhere

    • 3 rounds of revisions — refine until it feels right

    • Walkthrough videos — update confidently

    • 2 weeks post-launch support — questions answered, tweaks handled

    • Domain + essential integrations — everything working before launch

    Custom features and add-ons available upon request.

  • 01 — Strategy & Direction

    We kick off with a deep-dive into your goals, offers, audience, and brand. You get a clear site plan so every page has a job (and earns its keep).

    02 — Copy + Creative

    Your messaging is written, your visuals are designed, and the flow is mapped with conversion in mind. Everything is built to guide visitors toward “yes.”

    03 — Build + Refine

    Your full website is developed, optimized, and tested. Then we refine through up to three rounds of revisions until everything feels aligned and intentional.

    04 — Launch + Support

    Your site goes live with walkthrough videos so you can update confidently — plus two weeks of post-launch support for any tweaks or questions.

    Most Signature builds wrap in 4–6 weeks, depending on feedback and revisions.

  • Starting at $6700

    A simple, stress-free payment plan:
    Four monthly payments — automatically split across your project timeline.

Book Your Strategy Call

Need something more custom or high-capacity?

Custom solutions for businesses that need more pages, more strategy, or more behind-the-scenes muscle.

schedule a discovery call
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75% of consumers judge your credibility based on your website design* — is yours making the right impression?

(* Stanford Web Research)

Which Website Service Is Right For You?

A quick guide to help you choose the best fit for where your business is headed.

ONE DAY WEBSITE

Best fit if you’re thinking:
“I need this handled. Properly.”

  • Want a fast turnaround that still feels calm and considered

  • Offer 1–3 core services

  • Either have your words ready or know exactly what you want to say

  • Want a clean, professional site that helps you start booking without babysitting it

  • Prefer a streamlined, low-lift process that doesn’t eat your brain

Book Your Design Day →

A black background with a light blue arrow pointing downward and to the left.

SIGNATURE WEBSITE

Best fit if you’re thinking:
“This needs to hold the whole business.”

  • Need multiple pages, stronger messaging, or SEO-aligned copy that can’t afford to miss

  • Want the words done for you — with strategy behind every line

  • Have offers, content, or systems that need structure, not stuffing

  • Want a website that pulls its weight — not one that just looks expensive

Schedule Your Strategy Call →

Free guide mockup showing the ‘How to Increase Your Website Conversions’ cheat sheet with actionable website fixes for small business owners.

FREE GUIDE

FREE GUIDE

Simple website fixes that bring in more customers.

No rebuild. No tech spiral. No “should I burn this whole thing down?”

Your site should be building trust and sending inquiries your way—even when you’re playing hooky on a Tuesday sipping on your third margarita. If it’s not, this is your fix.

  • The tiny homepage shift that boosts credibility fast

  • The CTA mistake that quietly tanks conversions

  • Five fixes you can make today—no redesign required

Real Projects. Real Results.

  • "Liz helped my business establish an online presence that reflected our true value...I felt like I was getting to understand my own business better just by working on our new website."

    Leyla R. | Homemakr

  • "Liz’s insight and expertise in website design, structure, SEO, and all things marketing have been invaluable to me and my business. I will continue to rely on Liz for all my marketing needs!"

    Stephanie G. | Revive Well Tahoe

  • "Liz took the time to understand the business and created a beautiful, easy-to-use website that reflect our business. She patiently helped with the brand colors, imagery and wording and made the whole process stress free. Even after the launch, Liz has been there with ongoing website support."

    Kakuko T. | Benjuro Studios

  • Maybe you have a creative project to share with the world

    Quote Source

You deserve a website that

actually wins you customers.

Let’s fix the confusion, ditch the DIY guesswork, and build the site your business should’ve had all along.

book my strategy call

FREQUENTLY ASKED

QUESTIONS

  • No big deal — most people aren’t.

    If you want something fast, polished, and strategic without a long wait, the One Day Website is usually your match.

    If your business has more offers, more content, or needs deeper messaging + SEO structure, the Signature Website is the better fit.

    Still in the messy middle? Tell me what you need — I’ll point you in the right direction, no guesswork required.

  • You don’t need to show up fully assembled.

    One Day Website:
    You’ll get a simple prep checklist + DIY writing guide so you know exactly what to send. No perfection needed — just the essentials.

    Signature Website:
    Copywriting is included, so you don’t need anything written ahead of time.

    You will need branding finalized first — and if you don’t have it, you can book Brand Identity before we begin.

  • One Day Website:
    The build happens in one day, BUT You’ll typically need 1–2 weeks ahead of time to gather your content and complete your prep.

    (If you’re in a hurry, reach out. If I can squeeze you in, I will.)

    Signature Website:
    Typically 4–6 weeks from start to launch.

    Strategy → Copy → Design → Revisions → Build → Optimization → Live.

    Premium work, minus the chaos.

  • One Day Website:
    Basic branding is required — your logo, colors, and font direction.

    Signature Website:
    Yes — branding first, website second. Your site is built around your brand, not slapped on top of it.

    (If you need branding, I’ve got you. From a light refresh to a full brand identity we can add this on as an additional service.)

  • If you book the Signature Website, I take tech completely off your plate — domain connection, hosting setup, SEO basics, security settings, all the behind-the-scenes stuff that makes your site actually work.

    If you choose the One Day Website, you’ll handle the tech on your end, but you won’t be left guessing. I provide a simple checklist so you know exactly what to do (and nothing takes more than a few minutes).

  • A fresh website won’t make you Beyoncé overnight — but it will make you look credible, clear, and hireable in about 0.2 seconds.

    Clients typically see:

    • More inquiries

    • More qualified, ready-to-buy leads

    • Shorter sales cycles

    • A brand presence that feels as good as the work you deliver

    Because when your website finally does its job, everything gets easier.

  • Just the basics:

    • A domain (usually $12–20/year)

    • A hosting plan through Squarespace or Wix (monthly or annual)

  • Yes.

    Pay 50% deposit + 50% before launch,
    or choose 4 monthly payments — whichever fits best.

    Premium should still feel possible.

  • Bigger site? More pages? Advanced functionality?

    A custom build is totally possible — book a discovery call and we’ll map out exactly what you need.

Still wondering about something?

Drop us a line — nothing’s off limits.

get started