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Custom website design mockup shown on a laptop workspace, created for small business clients by Aviso Studios in Santa Cruz, California.

Custom Website Design for Businesses Ready to Be Chosen

Your website should make your value obvious, build trust fast, and guide people to act — without you explaining yourself for the 900th time.

Whether you need a focused one-week build or a fully custom website, we design sites built to convert.

What Your New Website

Actually Changes

You’re not here for a website that just sits there looking like a sparkly hood ornament.

And you’re definitely not here to keep explaining what you do every time someone lands on your site.

A good website removes friction.
It answers questions before they’re asked.
It makes the next step obvious — so the right people trust you faster and actually reach out.

Website design built for where your

business is headed — not where it’s been.

Blue hand drawn style arrow pointing down at website services.
Woman working on a laptop reviewing a website design mockup created by Aviso Studios, a Santa Cruz California web design studio.

ONE WEEK WEBSITE

Your business is ready to be taken seriously — your website just hasn’t gotten the memo yet.

A One Week Website creates momentum fast. It replaces “I’ll fix this later” with something strategic, credible, and ready to use — so you’re not cringing when someone asks for your link or mentally explaining things that should be obvious.

By the end of the week, you have a clear, professional site you actually want to send people to — one that makes your value obvious and guides the right people straight to “let’s do this.”

  • A strategic, professionally designed website — built and launched in one focused week.

    Your One Week Website includes:

    • Up to 6 custom-designed pages in Squarespace

    • A pre-designed website foundation customized to your business

    • Mobile optimization so your site looks good on every screen

    • Brand refinement using what you already have — with color palette, typography, and logo cleanup if needed

    • A website copywriting guide with prompts to help you write your content without sounding like a robot

    • Clear page structure and calls-to-action designed to help visitors understand what you do and take the next step

    • Domain connection and launch setup

    • A polished site that looks credible, feels like your business, and is ready to go live by Friday

  • A focused, collaborative week designed to get your site live — without dragging the project out for months.

    Before your week

    You’ll receive a simple onboarding guide and a few pieces of homework (nothing overwhelming). This includes gathering your content, inspiration, and brand preferences so we can hit the ground running.

    Monday — Strategy + kickoff

    We review your content, Pinterest inspiration board, and brand direction. We refine your colors, typography, and overall website strategy so everything feels cohesive.

    Tuesday–Thursday — Design + build

    I design and build your site in Squarespace, shaping the layout, visuals, and structure so your value is clear and your offers are easy to understand.

    Friday — Review + launch

    We finalize details, polish everything up, and launch your new website.

  • One Week Website — $4,000

    or 4 monthly payments of $1,000

    A strategic, professionally designed website built and launched in one focused week.

    Ready to get started? Book a quick discovery call and we’ll see if it’s the right fit.

Think this might be the right fit?

Mockup of a custom website displayed on an iMac and iPhone in a warm, minimalist workspace, representing the Signature Website design service.

THE SIGNATURE WEBSITE

For businesses that have outgrown “good enough.”

You’re not trying to look legit anymore — you are legit. And your website needs to reflect that. Full stop.

A Signature Website is a fully custom, strategy-driven build designed around your business — not a template or shortcut. It creates clarity where there was friction, confidence where there was hesitation, and momentum where things used to stall.

People land, get it, and move forward — without you chasing, convincing, or over-explaining.

It becomes the steady backbone of your business: something you can build on, scale with, and trust to do its job long after launch day.

    • Up to 6 custom pages
      Strategically structured around your business and how your clients move through your site.

    • Fully custom website design
      Designed around your brand, offers, and the experience you want visitors to have.

    • Strategic website copywriting
      Messaging developed and refined for your brand voice and conversions.

    • SEO foundation built in
      Page titles, meta descriptions, alt text, and search-friendly structure.

    • Blog setup + analytics
      Blog ready to publish, plus Google Analytics and Search Console connected.

    • Mobile-first responsive design
      Your site looks polished and works beautifully on every screen.

    • Revisions + post-launch support
      Three revision rounds, walkthrough videos, and two weeks of support after launch.

    • Technical setup handled
      Domain connection, essential integrations, and launch support.

    Custom features and advanced integrations available as add-ons.

  • 01 — Strategy & Direction

    We kick off with a deep dive into your goals, offers, audience, and brand. You’ll leave with a clear site plan so every page has a job — and earns its keep.

    02 — Copy + Creative

    Your messaging is developed, visuals are designed, and the page flow is mapped with conversion in mind. Everything is built to guide visitors toward “yes.”

    03 — Build + Refine

    Your website is designed, developed, and optimized. Then we refine through up to three rounds of revisions until everything feels aligned and intentional.

    04 — Launch + Support

    Your site goes live with walkthrough videos so you can update confidently — plus two weeks of post-launch support for any questions or tweaks.

    Most Signature builds take 4–6 weeks, depending on feedback and revisions.

  • Starting at $7800

    A fully custom website designed around your business — not a template or shortcut.

    Payment plan available (no additional cost): Four monthly payments of $1950.

Need something more custom or high-capacity?

Custom solutions for businesses that need more pages, more strategy, or more behind-the-scenes muscle.

SCHEDULE A CALL→

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75% of consumers judge your credibility based on your website design* — is yours making the right impression?

(* Stanford Web Research)

Which Website Service Is Right For You?

A quick guide to help you choose the best fit for where your business is headed.

ONE DAY WEBSITE

Best fit if you're thinking:

"My website isn’t that complicated — I just need a good one built."

  • Want a professional website launched in one focused week

  • Are comfortable writing your own content with guidance

  • Like the efficiency of starting from a customized blueprint instead of building from scratch

  • Don’t need a ton of integrations or complex functionality

  • Want a polished site without turning this into a huge investment

A black background with a light blue arrow pointing downward and to the left.

SIGNATURE WEBSITE

Best fit if you’re thinking:
"My website needs to do a lot more."

  • Want a fully custom website designed from the ground up

  • Prefer a hands-off experience where the messaging is written for you

  • Need SEO setup, integrations, or more complex functionality

  • Want help sourcing imagery and visual direction

  • May need more pages, more structure, and deeper strategy

Free guide mockup showing the ‘How to Increase Your Website Conversions’ cheat sheet with actionable website fixes for small business owners.

FREE GUIDE

FREE GUIDE

Simple website fixes that bring in more customers.

No rebuild. No tech spiral. No “should I burn this whole thing down?”

Your site should be building trust and sending inquiries your way—even when you’re playing hooky on a Tuesday sipping on your third margarita. If it’s not, this is your fix.

  • The tiny homepage shift that boosts credibility fast

  • The CTA mistake that quietly tanks conversions

  • Five fixes you can make today—no redesign required

Real Projects. Real Results.

  • "Liz helped my business establish an online presence that reflected our true value...I felt like I was getting to understand my own business better just by working on our new website."

    Leyla R. | Homemakr

  • "Liz’s insight and expertise in website design, structure, SEO, and all things marketing have been invaluable to me and my business. I will continue to rely on Liz for all my marketing needs!"

    Stephanie G. | Revive Well Tahoe

  • "Liz took the time to understand the business and created a beautiful, easy-to-use website that reflect our business. She patiently helped with the brand colors, imagery and wording and made the whole process stress free. Even after the launch, Liz has been there with ongoing website support."

    Kakuko T. | Benjuro Studios

  • Maybe you have a creative project to share with the world

    Quote Source

You deserve a website that

actually wins you customers.

Let’s fix the confusion, ditch the DIY guesswork, and build the site your business should’ve had all along.

FREQUENTLY ASKED

QUESTIONS

  • Totally normal — most people aren’t sure at first.

    If you want something fast, polished, and strategic without turning this into a months-long project, the One Week Website is usually the right fit.

    If your business has more pages, more moving parts, or you want help with messaging, SEO, and the overall structure of the site, the Signature Website is likely the better choice.

    And if you're somewhere in the messy middle?
    Tell me a little about what you need — I’ll point you in the right direction.

  • That’s normal — most people don’t.

    One Week Website:
    Before your build week, you’ll get a simple prep checklist and a copy guide so you know exactly what to send. Nothing needs to be perfect — just the basics so we can move quickly.

    Signature Website:
    Copywriting is included, so you don’t need to come with anything written. We’ll develop the messaging together as part of the project.

    The one thing that does need to be finalized first is your branding (logo, colors, fonts). If you don’t have that yet, you can book Brand Identity before we begin.

  • One Week Website:
    The actual build happens in one focused week.

    Before that, you’ll typically spend 1–2 weeks gathering your content and completing your prep checklist so everything is ready to go when your build week starts.

    (If you’re on a tight timeline, reach out. If I can squeeze you in, I will.)

    Signature Website:
    Most projects take 4–6 weeks from start to launch.

    Strategy → Copy → Design → Revisions → Build → Optimization → Live.

    More depth. More customization. Still a clear, organized process.

  • You’ll need a logo or basic brand direction, but it doesn’t have to be perfect.

    If you already have a logo, great — we’ll use it and refine things so everything works well on your site.

    If you don’t have one yet, no problem. I’ll create a simple wordmark using the typography from your website, and we’ll choose colors and fonts that work well for the design.

    It won’t be a full branding project, but your site will still look cohesive, polished, and intentional.

    And if you don’t have brand photos yet, that’s okay too — we can use carefully selected stock images until you’re ready to add professional photography.

  • One Week Website:
    I’ll connect your domain and make sure the site is fully set up and ready to go live. You don’t have to worry about the technical launch.

    Signature Website:
    Everything above, plus the deeper setup behind the scenes — including on-site SEO, Google Analytics, and Google Search Console so your site is structured to be found and tracked from day one.

  • Just a couple standard website expenses that are paid directly to the platform:

    • Domain name: typically $12–20 per year

    • Squarespace hosting plan: paid annually (usually around $150–$300 depending on the plan)

    If we build your site on Squarespace, I can usually apply a 20% Circle member discount to your first year of hosting.

    There are no hidden fees on my end — once your site is live, your only ongoing cost is the platform subscription and your domain renewal.

  • Yes.

    Both services can be split into four monthly payments at no additional cost.

  • No problem.

    If your project needs more pages, custom functionality, or a larger build, we can absolutely scope a custom website.

    Just book a discovery call and we’ll talk through what you need.

Still wondering about something?

Drop us a line — nothing’s off limits.