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Web Design
Brand Identity
Brand Strategy
SEO + AIO
Social Media
Retainers
ABOUT
Portfolio
Resources
Blog
GET STARTED
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I am becoming increasingly convinced this is one of the biggest problems really talented business owners have. You know your sh*t. Like, REALLY know your sh*t. You’ve spent years doing the work. You understand nuances your clients don’
14 discovery calls. One week. A LOT of peeking under the hood of some really damn good businesses. 👀 Different industries. Different stages. Different problems. But I kept noticing the same things. Spoiler: successful business owners do not have
You know that marketing thing you’re convinced you need to fix? It might not actually be the problem 👀 You think you need a new website. Or better SEO. Or FINALLY get your sh¡t together and post consistently. Or maybe the whole bra
Raise your hand if this is you 🙋‍♀️ Look, I don’t mean this as an insult. It’s actually a sign that something went RIGHT. You started the business. Threw together a website. Wrote some words. Made some graphics. Started an Instagr
Dafuq is the deal with FAQs???? They’re not a sexy website element. They’re not particularly exciting. And nobody has ever said, “You know what this website needs? A really bangin’ FAQ section.” BUT. FAQs have become
SEO gives me the ick. Which is a mildly inconvenient opinion for someone who does SEO for a living. 🙃 But SEO itself isn’t really the problem. The spam emails promising PAGE ONE!!! The sketchy backlinks. The keyword stuffing. The 47-point c

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AVISO STUDIOS | Liz Kroft is a brand strategist and Squarespace website designer for service-based small businesses — including health and wellness practices, outdoor hospitality brands, chiropractic clinics, architects, designers, coaches, and personal brands. Brand Strategy Intensives, custom Squarespace websites, branding, and SEO retainers built to rank in both traditional search and AI-generated results. Based in Santa Cruz, California, serving clients nationwide.