Hello Think Local First Members
Get Your Santa Cruz Small Business Ready for Holiday Sales Success
From Small Business Saturday to Black Friday + Cyber Monday, get the tools to plan smarter, sell stronger, and show up with confidence this season.
Think Local First and Aviso Studios teamed up this season to bring Santa Cruz small business owners a one-stop holiday sales & marketing hub — packed with plug-and-play templates, content ideas, and promo tips to help your retail or service-based brand stand out.
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Save Time
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Boost Sales
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Stay Sane
Because winging it isn’t a strategy.
➜ Throwing a post together at midnight and hoping it lands.
➜ Feeling guilty for not “being everywhere” (while also, you know, trying to run your business).
➜ Watching competitors sell out while your content calendar is still… empty.
That’s exactly why we created the Holiday Sales Planner — your plug-and-play guide to planning stress-free promotions from Small Business Saturday through Cyber Monday, so you can stay organized, sell confidently, and actually enjoy the season.
Peek Inside the Holiday Sales Planner
Promo Calendar That Practically Writes Itself → Know exactly what to post and when (goodbye blank screens, hello game plan).
Plug-and-Play Copy Prompts → Ready-made emails, posts, and reminders that help you show up — even on your busiest week.
Offer-Mapping Worksheets → Lock in your pricing, bonuses, and messaging so you can sell with confidence.
Step-by-Step Launch Plan → From Save the Date to Cyber Monday, every step mapped out so you can sell more, stress less, and actually enjoy the weekend.
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What if this was the holiday season you actually enjoyed your biggest sales yet?
INTRODUCING
The Holiday Sales Toolkit
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The Holiday Sales Toolkit •
Because planning’s just the beginning — the Toolkit turns your ideas into action (and sales).
Exclusive offer for Think Local First members — plan smarter, sell stronger, stress less.
HERE’S WHAT’S INSIDE
You won’t just get templates — you’ll get tools to calm the chaos, spark the hype, and show up with confidence this season.
The Sales Planner
Your chaos-tamer in PDF form.
In minutes, map out your Small Business Saturday to Cyber Monday week, know exactly what to post (and when), and finally stop doom-spiraling between Canva and your Notes app.
The Marketing Guide
Your big-picture playbook.
Learn how to build buzz, prime your audience, and promote your offers without feeling pushy. Think: less “please buy”… more “where do I sign?”
The Offer Generator
Your idea machine.
Plug in prompts, spark fresh angles, and craft offers your audience can’t scroll past. Because boring discounts? Out. Eye-catching, can’t-say-no deals? Very much in.
Smart strategy doesn’t stop at the holidays.
From website design and branding to SEO and social media strategy — Aviso Studios helps small businesses grow with purpose all year long.
Hi, I’m Liz — founder of Aviso Studios
MEET YOUR MARKETING CO-CAPTAIN
If you’ve made it this far, you’re probably the kind of business owner who cares deeply about what you do — and wants your marketing to actually reflect that.
That’s where I come in. I help small businesses turn smart strategy into design and storytelling that work — the kind that attract the right people, build trust, and grow your bottom line.
With a Harvard Business School certification in Digital Marketing and a background in building award-winning brands, I bring equal parts strategy, design, and heart to every project.
So whether you’re dreaming up your next campaign or ready for a full brand glow-up — I’d love to help you make it happen.