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Why Your Brand Colors Matter More Than You Think (And How To Choose Them)
Branding, Brand Identity Liz Kroft 10/21/25 Branding, Brand Identity Liz Kroft 10/21/25

Why Your Brand Colors Matter More Than You Think (And How To Choose Them)

Your brand colors aren’t just “pretty.” They shape how people feel about your business from the very first glance. Here’s a simple 5-step process to choose a color palette that looks good and works strategically.

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How to Create a Brand Experience That Converts (A 5-Pillar Strategy Beyond the Logo)
Brand Identity, Branding Liz Kroft 7/8/25 Brand Identity, Branding Liz Kroft 7/8/25

How to Create a Brand Experience That Converts (A 5-Pillar Strategy Beyond the Logo)

Your logo isn't getting you customers. It's time to stop obsessing over visuals and start building a brand experience that actually converts. Discover our 5-pillar strategy that builds unshakable trust and turns your brand into your most powerful sales tool.

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Brand Feeling “Off”? Here’s How to Tell If It’s Time to Refresh or Rebrand
Branding, Brand Identity Liz Kroft 3/26/25 Branding, Brand Identity Liz Kroft 3/26/25

Brand Feeling “Off”? Here’s How to Tell If It’s Time to Refresh or Rebrand

Forget the full rebrand. Today’s smartest small businesses are skipping the identity crisis and going for a brand refresh—modern, minimal risk, and maximum impact. Here’s why a fresh coat of brand paint might be exactly what your business needs.

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Get Found On Google

Your next customer is literally Googling you — use this 10-minute guide to make sure you’re the one they find.

Thank you!
It’s not that your brand is bad.
It’s just...blah.
Like plain oatmeal. Or a handshake from your accountant.

It’s technically fine.
It won’t scare anyone off.
But it won’t stop the scroll either.

And in a world where pe
Most businesses work way harder than they should
just to get customers to choose them.

They explain too much.
They justify their prices.
They keep tweaking their website, logo, or content…
hoping this is the thing that finally works.

It rare

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