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Custom website design mockup shown on a laptop workspace, created for small business clients by Aviso Studios in Santa Cruz, California.

Custom Website Design That Sells While You Sleep

If your website isn’t bringing in customers, it’s not “fine” — it’s quietly holding your business back.

A clear, confident site helps the right people find you, trust you, and choose you…even when you’re doing literally anything else.

see what you get ↓

What Your New Website

Will Actually Do For You

You’re not looking for “just a website.” You want a site that finally reflects the business you’ve built — and helps more people say yes without you having to chase them.

Your custom site will:

  • Explain what you do in seconds — so people don’t bounce before they even meet you

  • Make your business look legit (no more “did they DIY this?” vibes)

    Guide visitors toward taking the next step — without you hovering, convincing, or over-explaining

  • Back you up 24/7 so you’re not constantly repeating yourself

  • Logo design and branding for a Monterey Bay California landscape company based in Santa Cruz.
  • Logo design and branding for a California home staging and interior design company for residential small business based in Santa Cruz.
  • Logo design and branding for a California Bay Area residential home design + build firm, architect and interior design business.
  • Logo design and branding for a high-end, minimalist, feminine women's clothing company.
  • Logo design and branding for a health and wellness business in California and Nevada.
  • Logo design and branding for a bold and playful laundry company.
  • Logo design and branding for a sophisticated, minimal childrens clothing store and boutique business.
  • Logo design and branding for a women's jewelry and lifetyle brand.
  • Logo design and branding for a luxury high-end event venue on the west coast.
  • Logo design and branding for an expensive sushi restaurant and oyster bar.
  • Logo design and branding for a personal brand for a wedding and lifestyle photographer.
  • Logo design and branding for a high end boutique hotel and resort in a tropical location.
  • Logo design and branding for a sushi restaurant.

Website services that match where your

business is headed — not where it’s been.

Blue hand drawn style arrow pointing down at website services.
Woman working on a laptop reviewing a website design mockup created by Aviso Studios, a Santa Cruz California web design studio.

ONE DAY WEBSITE

A high-quality, strategic website — built fast, built thoughtfully, built for where your business is headed.

When you need a website that looks legit now (not three months from now), this is the streamlined, strategic option that gets you online quickly — without sacrificing design, intention, or clarity.

It’s the lighter version of a custom build: same eye for detail, same strategy behind the scenes, fewer moving parts.

Perfect for when you need a site that looks legit now — not three months from now.

No overwhelm. No drawn-out timelines.
No “is this even working?” energy.

Just a clean, confident website that finally feels like your business — and actually helps people understand what the hell you do.

  • Everything you need for a polished, professional website — without the complexity of a full custom build.

    • Squarespace website (up to 4 pages)

    • Clean, intentional design using layouts that convert

    • Mobile-responsive setup

    • A dedicated Design Day focused solely on your website

    • 45-minute prep call to align direction + priorities

    • DIY Website Writing Guide for clearer, stronger copy

    • WhatsApp access during your Design Day for quick decisions

    • 2 hours of same-day refinements

    • Training videos so you can update your site easily

    • 2 weeks of post-launch email support

  • This entire workflow is built to keep things simple, strategic, and moving — without dragging things out.

    Phase One: Book Your Day
    – Approve proposal
    – Sign contract
    – Pay deposit

    Phase Two: Prep (Easy + Guided)
    – Access your client portal
    – Complete your short prep homework
    – 45-minute strategy call to confirm direction

    Phase Three: Build Day (PST)
    – Kickoff at 8am
    – Design from 8am–3pm
    – First look at 3pm
    – Revisions 3pm–5pm
    – Launch your website 🎉

    Phase Four: Post-Launch Support
    – 2 weeks of email support
    – Training videos
    – Celebrate your upgraded online presence ✨

    👉 You’ll know exactly what to expect at every step — no surprises.

  • $3700
    Pay in full — or split into 4 monthly payments of $925 for no additional cost

Start Your One Day Website
Mockup of a custom website displayed on an iMac and iPhone in a warm, minimalist workspace, representing the Signature Website design service.

SIGNATURE WEBSITE

A fully custom website built for the business you’re growing into.

When you’re past the “just get something up” stage and your business has real depth — offers, content, long-term plans — you need a website that can hold all of it. One that knows what to say, how to say it, and where to lead people next.

This is the deeper, more strategic build. Thoughtful. Intentional. Built to grow with you.

The result? A website that feels mature, confident, and unmistakably you — not just something to browse, but a core business asset that quietly moves people from “just looking” to “I’m in.”

    • Up to 6 custom pages — built around how your business actually works

    • Done-for-you copywriting — personality-packed and conversion-focused messaging for every page

    • CTA + page flow strategy — every page guides visitors toward action

    • Blog setup + sample post — launch ready and structured for growth

    • SEO essentials — titles, descriptions, alt text, smart structure

    • Google Analytics + Search Console — correct setup from day one

    • Mobile-first, responsive design — beautiful everywhere

    • 3 rounds of revisions — refine until it feels right

    • Walkthrough videos — update confidently

    • 2 weeks post-launch support — questions answered, tweaks handled

    • Domain + essential integrations — everything working before launch

    Custom features and add-ons available upon request.

  • 01 — Strategy & Direction

    We kick off with a deep-dive into your goals, offers, audience, and brand. You get a clear site plan so every page has a job (and earns its keep).

    02 — Copy + Creative

    Your messaging is written, your visuals are designed, and the flow is mapped with conversion in mind. Everything is built to guide visitors toward “yes.”

    03 — Build + Refine

    Your full website is developed, optimized, and tested. Then we refine through up to three rounds of revisions until everything feels aligned and intentional.

    04 — Launch + Support

    Your site goes live with walkthrough videos so you can update confidently — plus two weeks of post-launch support for any tweaks or questions.

    Most Signature builds wrap in 4–6 weeks, depending on feedback and revisions.

  • Starting at $6700

    A simple, stress-free payment plan:
    Four monthly payments — automatically split across your project timeline.

Book Your Strategy Call

Need something more custom or high-capacity?

A custom solution for businesses that need more pages, more strategy, or more backend complexity.

schedule a discovery call
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75% of consumers judge your credibility based on your website design* — is yours making the right impression?

(* Stanford Web Research)

Which Website Service Is Right For You?

A quick guide to help you choose the best fit for where your business is headed.

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ONE DAY WEBSITE

Best for:

Businesses that want to get online quickly with a polished, credible, conversion-ready site — without the long project timeline.

Choose this if you:

  • Want a fast turnaround but still want a site that looks legit and works like a machine

  • Offer 1–3 core services

  • Have your copy ready (or feel good writing it yourself)

  • Need a clean, professional site that helps you start booking clients sooner

  • Want a streamlined, low-lift process so you can get back to your life

Book Your Design Day →

SIGNATURE WEBSITE

Best for:

Businesses with deeper offers, more growth, or more complexity — who need a strategic, custom site built to support their next chapter.

Choose this if you:

  • Need multiple pages, stronger messaging, or SEO-aligned copy that actually converts

  • Want your copy done for you so every word moves people toward a “yes”

  • Have systems, offers, or content that require thoughtful structure and intentional user experience

  • Need blog setup, integrations, or a “digital HQ” to run your business

Schedule Your Strategy Call →

Free guide mockup showing the ‘How to Increase Your Website Conversions’ cheat sheet with actionable website fixes for small business owners.

FREE GUIDE

FREE GUIDE

Simple Website Fixes That Bring In More Customers

(No rebuild. No tech spiral. No “should I just delete this whole thing?”)

Your website should be attracting the right people, building trust fast, and sending more inquiries your way — even on the days you’re nowhere near your laptop.

If that’s not happening?
This is your quick fix.

Inside this short, psychology-backed guide, you’ll learn:

  • The tiny homepage shift that instantly boosts credibility

  • The CTA mistake that quietly tanks conversions

  • The messaging tweak that turns “meh” visitors into “okay, I’m in”

  • Five fast fixes you can make today — no redesign, no overwhelm

It’s simple. It’s actionable. It’s exactly what I look for when auditing a site — and now it’s yours.

Real Projects. Real Results.

  • "Liz helped my business establish an online presence that reflected our true value...I felt like I was getting to understand my own business better just by working on our new website."

    Leyla R. | Homemakr

  • "Liz’s insight and expertise in website design, structure, SEO, and all things marketing have been invaluable to me and my business. I will continue to rely on Liz for all my marketing needs!"

    Stephanie G. | Revive Well Tahoe

  • "Liz took the time to understand the business and created a beautiful, easy-to-use website that reflect our business. She patiently helped with the brand colors, imagery and wording and made the whole process stress free. Even after the launch, Liz has been there with ongoing website support."

    Kakuko T. | Benjuro Studios

  • Maybe you have a creative project to share with the world

    Quote Source

You deserve a website that

actually wins you customers.

Let’s fix the confusion, ditch the DIY guesswork, and build the site your business should’ve had all along.

book my strategy call

FREQUENTLY ASKED

QUESTIONS

  • No big deal — most people aren’t.

    If you want something fast, polished, and strategic without a long wait, the One Day Website is usually your match.

    If your business has more offers, more content, or needs deeper messaging + SEO structure, the Signature Website is the better fit.

    Still in the messy middle? Tell me what you need — I’ll point you in the right direction, no guesswork required.

  • You don’t need to show up fully assembled.

    One Day Website:
    You’ll get a simple prep checklist + DIY writing guide so you know exactly what to send. No perfection needed — just the essentials.

    Signature Website:
    Copywriting is included, so you don’t need anything written ahead of time.

    You will need branding finalized first — and if you don’t have it, you can book Brand Identity before we begin.

  • One Day Website:
    The build happens in one day, BUT You’ll typically need 1–2 weeks ahead of time to gather your content and complete your prep.

    (If you’re in a hurry, reach out. If I can squeeze you in, I will.)

    Signature Website:
    Typically 4–6 weeks from start to launch.

    Strategy → Copy → Design → Revisions → Build → Optimization → Live.

    Premium work, minus the chaos.

  • One Day Website:
    Basic branding is required — your logo, colors, and font direction.

    Signature Website:
    Yes — branding first, website second. Your site is built around your brand, not slapped on top of it.

    (If you need branding, I’ve got you. From a light refresh to a full brand identity we can add this on as an additional service.)

  • If you book the Signature Website, I take tech completely off your plate — domain connection, hosting setup, SEO basics, security settings, all the behind-the-scenes stuff that makes your site actually work.

    If you choose the One Day Website, you’ll handle the tech on your end, but you won’t be left guessing. I provide a simple checklist so you know exactly what to do (and nothing takes more than a few minutes).

  • A fresh website won’t make you Beyoncé overnight — but it will make you look credible, clear, and hireable in about 0.2 seconds.

    Clients typically see:

    • More inquiries

    • More qualified, ready-to-buy leads

    • Shorter sales cycles

    • A brand presence that feels as good as the work you deliver

    Because when your website finally does its job, everything gets easier.

  • Just the basics:

    • A domain (usually $12–20/year)

    • A hosting plan through Squarespace or Wix (monthly or annual)

  • Yes.

    Pay 50% deposit + 50% before launch,
    or choose 4 monthly payments — whichever fits best.

    Premium should still feel possible.

  • Bigger site? More pages? Advanced functionality?

    A custom build is totally possible — book a discovery call and we’ll map out exactly what you need.

Still wondering about something?

Drop us a line — nothing’s off limits.

get started