Google Business Profile Tips That Get Local Customers to Choose You
Before you spend another dollar on ads, take a good look at your Google Business Profile (GBP).
It’s free. It’s powerful. And for many of your future customers, it’s the very first time they’ll meet you.
Here’s why it matters:
46% of all Google searches are for local information according to Search Engine Journal
93% of consumers use online search to find a local business according to a study by BrightLocal
A complete, optimized GBP is 70% more likely to attract visits and 50% more likely to lead to a purchase
Think of it as your digital shopfront in Santa Cruz’s busiest marketplace. You wouldn’t leave your physical storefront looking empty and outdated — so why would you leave your GBP that way?
1. Write a Description That Sounds Like You
That 750-character space under “About” is prime real estate. Generic copy won’t get you noticed.
Make it:
Unique: What makes you the go-to choice?
Keyword-savvy: Include terms your ideal clients type into Google.
Personable: Write it like you’re introducing yourself at a community event.
💡 Pro Move: Not sure where to start? Our free Google Business Profile Setup Guide walks you through writing a keyword-rich, personality-packed description that attracts the right people.
2. Use Messaging to Make Fast, Friendly First Impressions
HubSpot found that 90% of customers rate an “immediate” response as important or very important. Turning on GBP messaging is like unlocking a direct line to potential customers.
Respond quickly (within hours, not days)
Have an after-hours auto-reply
Keep it warm but professional
3. Curate Photos That Sell Without Saying a Word
Google’s own research shows businesses with photos get 42% more requests for directions and 35% more website clicks.
Post images that:
Show your work at its best
Introduce your team and space
Highlight your personality
Stay fresh with seasonal updates
4. Post Like It’s a Mini Marketing Channel
Your GBP posts aren’t just filler — they’re SEO-friendly snippets that keep your profile active.
Share:
Project spotlights
Local event announcements
Client success stories
Behind-the-scenes peeks
Tie each post to a clear call-to-action, like booking a consultation or visiting your store.
5. Treat Reviews Like Gold (Because They Are)
BrightLocal found 87% of people read reviews before choosing a business.
Reply to every review:
Thank your fans
Address concerns quickly and professionally
Show you care about feedback
The Consistency Factor
Updating your profile once a year won’t cut it. Small Business Trends reports that regularly updated GBPs can see 350% more searches.
Post new content weekly or biweekly
Refresh photos monthly
Audit your profile quarterly for accuracy
Your GBP: Always On, Always Selling
When optimized and maintained, your Google Business Profile becomes more than a listing — it’s your round-the-clock sales rep.
If you’d rather skip the trial and error, we do this for clients every day.
📍 We help local businesses show up, stand out, and get chosen through GBP & SEO services that actually bring in customers.
📌 Grab your free Google Business Profile Setup Guide and start making the updates that can turn searches into sales.
