From Scroll to Sale: 7 Steps to a Social Media Strategy That Wins You Customers
Let’s be real — “social media strategy” can sound like a dusty marketing textbook or a 47-tab Google Sheet you’ll abandon after week two.
But here’s the thing: if you’re relying on luck, viral trends, or “just winging it”… you’re building your business on digital quicksand.
Even Brock Johnson of InstaClubHub (aka: the guy who’s grown 1,000+ Instagram followers per day) says:
"Consistency is the engine. But strategy is the steering wheel."
Without that wheel, you’re just doing donuts in the car park.
This is where we come in. At Aviso Studios, we help brands turn scattered posting into a cohesive, high-converting social presence that feels like them — and gets remembered.
Here’s our seven-step blueprint you can start using today.
Step 1: Audit Like a Detective (Not a Judge)
Before you post another Reel, step back and assess. Ask:
What’s getting the most shares & comments (not just likes)?
Which posts spark DMs or send people to your checkout page?
Which topics light you up when creating?
📌 Pro tip from our client work: We often find clients have “hidden winners” — posts they dismissed because the likes were low, but analytics show they quietly drove leads or sales. Don’t rely on gut alone; look at the numbers.
Step 2: Know Your Audience So Well They Think You’re Creeping
We’re talking beyond age and location.
We dig into:
What’s keeping them up at night
What they think the solution is (so your content meets them where they are)
The platforms, groups, or hashtags they hang out in
💡 Why it matters: People buy from brands that get them. When your posts mirror their thoughts, they stop scrolling and start trusting.
Step 3: Set Goals You Can Actually Measure
We turn “grow my Instagram” into something like:
“Grow Instagram by 500 followers in 90 days through 3 Reels per week, plus weekly Story polls.”
And we make sure every goal ties to a business outcome — because followers don’t pay the bills, clients do.
Step 4: Pick the Platforms That Love You Back
You don’t have to be everywhere.
In fact, deep engagement on one or two platforms beats burnout on five.
📊 Client example: One of our branding clients dropped Twitter entirely to focus on Instagram + Pinterest. Engagement doubled, and so did website clicks.
Step 5: Build 3–5 Content Pillars (Your Brand’s Greatest Hits)
Think of these as your band’s top songs — the ones your audience wants on repeat.
When we create these with social media strategy clients, we look for:
What you love creating
What your audience can’t get enough of
What leads naturally to your offers
And here’s the kicker → your content pillars aren’t just topics. They’re recognizable brand assets. The tone of your captions, the colour in your Stories, the way your carousel covers look — all of it should scream you.
That’s why we often pair social strategy with our branding services, so you’re instantly recognisable in a busy feed.
Step 6: Use a Content Calendar (Freedom, Not a Straightjacket)
Your strategy is the big picture. Your content calendar? The GPS.
Plan ahead enough to:
Batch content (shoot, write, schedule)
Align posts with launches and events
Leave space for reactive/trending posts
💡 Reality check: A calendar doesn’t kill creativity. It protects it — so you’re not scrambling for a post idea at 9pm.
Step 7: Measure, Tweak, Repeat
The best strategies evolve.
Each month, we review with clients:
Top 3 performing posts (double down on these)
Bottom 3 (pivot or drop)
Conversion metrics (sales, leads, sign-ups) — not just vanity metrics
If it’s working, we amplify it. If it’s not, we fix it.
Why This Works
Because this isn’t about “feeding the algorithm.”
It’s about creating intentional, relationship-building content that gets remembered and acted on.
Strategy is empathy, organised.
And if you’re thinking, “This sounds great, but I’d love someone to just map it out for me…” — that’s literally what we do.
💬 Let’s take the guesswork out of your social media. Explore our Social Media Services and Branding Services to build a presence that’s not just seen — it’s remembered.
