CHILDREN’S BOUTIQUE
DREAMLINGS
Service
Custom Brand Identity
Dreamlings is a boutique offering organic, ethically made essentials for infants and toddlers. Focused on soft materials and elevated design, they serve modern families who value comfort, style, and sustainability.
PROJECT SUMMARY
Dreamlings needed more than a cute logo—they needed a brand that could hold its own in a competitive, design-forward market. With no existing identity, we built a full visual system from scratch: custom logo, soft-but-modern palette, type styling, and illustrated elements.
From printed packaging and apparel tags to social templates and signage, we translated the brand across every customer touchpoint. The result? A polished, consistent identity that feels elevated yet accessible.
“I had a vision in my head, but no idea how to actually bring it to life. Liz’s process helped me figure out what I wanted Dreamlings to feel like, not just how it should look. It all came together in a way I never could’ve imagined.”
- Taryn H., Owner -
