CHILDREN’S BOUTIQUE

DREAMLINGS

Service

Custom Brand Identity

Dreamlings is a boutique offering organic, ethically made essentials for infants and toddlers. Focused on soft materials and elevated design, they serve modern families who value comfort, style, and sustainability.

Storefront of Dreamlings Baby Boutique featuring pastel children’s clothing, soft neutral décor, and an inviting retail display.

PROJECT SUMMARY

Dreamlings needed more than a cute logo—they needed a brand that could hold its own in a competitive, design-forward market. With no existing identity, we built a full visual system from scratch: custom logo, soft-but-modern palette, type styling, and illustrated elements.

From printed packaging and apparel tags to social templates and signage, we translated the brand across every customer touchpoint. The result? A polished, consistent identity that feels elevated yet accessible.

Dreamlings baby boutique business card mockup placed on textured fabric with dried florals, showcasing soft pastel branding.
Dreamlings brand color palette paired with a lavender field photograph, highlighting soft, nature-inspired tones for a baby boutique.
Dreamlings baby boutique hang tags featuring illustrated clouds and product labels, shown as a packaging branding mockup.
Kids clothing store branded gift wrap and sticker design featuring star patterns and pastel tones for a baby boutique.
Dreamlings baby product packaging mockup with lotion bottles and gentle branding in soft pastel colors.
Baby boutique storefront sign with soft sage branding and illustrated cloud design.
Instagram feed social media management for a children’s clothing and lifestyle brand showing cohesive visuals.
Branded tote bag for a children’s clothing boutique with soft cloud pattern on sage green fabric.

“I had a vision in my head, but no idea how to actually bring it to life. Liz’s process helped me figure out what I wanted Dreamlings to feel like, not just how it should look. It all came together in a way I never could’ve imagined.”

- Taryn H., Owner -

Ready to become the next industry leader with a brand and website that converts?

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