Many business owners think they’re saving money by choosing a cheap logo. In reality, “just a logo” thinking often leads to lost trust, lower conversions, and customers choosing competitors instead.

People aren’t just Googling anymore. They’re asking AI tools for answers. Here’s what that shift means for small business websites and what actually helps you get found now.

Search isn’t just changing — it’s evolving into something smarter. In 2026, if your content isn’t optimized for AI Overviews, it’s invisible. This post breaks down how to stay visible inside the answers, not buried underneath them.

That stunning website might be stunning your sales. Here’s why flashy effects often backfire — and what to do if your site looks good but isn’t performing.

If you’ve ever typed “coffee near me,” you’ve already experienced the magic of local search. Here’s how to make sure your business shows up when people nearby are ready to buy — no jargon, no big ad budgets required.