Something in your business isn’t clicking. This is where you figure out what it is.
BRAND STRATEGY INTENSIVE
A focused deep dive into how your business is coming across, so you can stop guessing what’s off, fix what’s not landing, and finally have a message that makes people get it and buy.
You've already done the "right" things.
Website? Built. Designer? Hired. Bio? Rewritten approximately forty-seven times.
And yet — people still don't quite get what makes you different. You're still over-explaining on calls. Your pricing still feels weirdly hard to defend. And every time you sit down to write something, you're basically starting from scratch because there's no real foundation underneath any of it.
That's not a hustle problem. That's not a branding problem. It's a strategy and messaging problem. And unlike most of the things you've already paid to fix — this one actually has a solution.
Pricing feels harder than it should be
Because you're not sure people actually get why you're worth it — so you hold your breath every time you send a proposal.
Your messaging blends in
Because you've been writing what sounds professional instead of what sounds like you — and nobody remembers professional.
The wrong clients keep finding you
Or the right ones find you and don't book — because nothing on your site made them feel like you were talking directly to them.
When your brand isn’t doing its job,
you start to look like everyone else.
And when that happens, people don't choose you — they don't even notice you.
INTRODUCING
The Brand Strategy Intensive
A done-with-you service where we get into your business together, figure out exactly what's not landing, and build the strategy document that fixes it.
Not a template. Not a generic framework. A custom blueprint built entirely around your specific business, your specific gaps, and your specific goals.
This is what changes in your business
You stop rewriting your website every six months.
You charge what you're worth — and people don't flinch.
You attract the right clients because your message is finally specific enough to filter out the wrong ones.
Here’s How It Works
01 — You fill out the intake questionnaire
Before we get on a call, you tell me everything — your goals, your audience, your competitors, what's been feeling off. This is your homework. It's what lets me show up already knowing where to dig.
02 — I audit your homepage on Loom
You get a recorded video walkthrough of your site before our call — what's working, what's not, and exactly why. Watch it before we talk so we hit the ground running.
03 — We get on Zoom and get into it
60 minutes. I come prepared with specific observations about your business — not generic questions. We dig into your positioning, your messaging, your audience, and exactly what's standing between you and the traction you should be getting.
04 — You receive your custom strategy document
Within 10–12 business days of your completed onboarding, your PDF lands in your inbox. Built entirely around your specific gaps. Not a template. Something you'll actually use.
“Most businesses struggle not because their work isn’t good — but because their value isn’t obvious to the right people.”
— Liz Kroft, Owner of Aviso Studios
The Messaging & Positioning Diagnostic
This is a full look at how your business is coming across and why it’s either working or not.
We are not just looking at your words. We are looking at how your business is being understood, where people hesitate, and what is getting lost between what you do and how it comes across.
You leave with a clear read on what is actually going on and what to do next.
YOUR INVESTMENT
$1250. And this is what that gets you:
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We look at what your business sounds like to someone on the outside and where that is falling flat.
what you think you are saying vs what people are actually hearing
where your message is vague or trying too hard
what would make someone immediately understand and care
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We review your site the way a potential client would and call out where things break.
what someone understands in the first few seconds
where people get confused or lose interest
what is missing that would make them feel ready to move forward
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We dig into why your offers might feel harder to sell than they should.
whether your services are clear and easy to choose
why your pricing feels harder to justify
where you are underselling or over-explaining your value
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We tighten who you are speaking to and what they need to hear to say yes.
what your ideal client is actually looking for
what they are unsure about before buying
what builds trust and what creates hesitation
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We look at how your message shows up across your business, not just your site.
why your content is not converting the way you want it to
where your voice is strong and where it is inconsistent
what to change so your content actually leads somewhere
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We look at where you blend in and where you don’t need to.
what others in your space are saying
where you sound interchangeable
how to make your business the obvious choice
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This is where everything gets organized into a plan you can actually use.
what is worth fixing first
what is not worth your time right now
what to change to get the biggest shift
You walk away with a custom strategy document built around your business, clear messaging direction you can apply immediately, specific recommendations you can act on, and a prioritized plan so you know exactly what to do next.
From Businesses Like Yours
“"Before working with Liz I knew my work was good — I just couldn't explain why someone should choose me over anyone else. After the Brand Strategy Intensive I finally had the words. My positioning got sharper, my pricing got easier to defend, and I stopped second-guessing every piece of content I put out. I actually feel like I belong in the same conversation as higher-end brands now."
— Shawn Birch
"I didn't realize how much my vague messaging was costing me until Liz helped me fix it. Working through this together gave me a clarity I'd been chasing for years — about who I'm talking to, what makes me different, and how to say it. For the first time I feel excited about showing up for my business instead of stressed about it."
— Magdiel Furman
"I'd been trying to figure out my positioning on my own for months and getting nowhere. Working with Liz cut through all of it. She helped me understand exactly who my ideal client is, what they need to hear, and how to say it in a way that sounds like me. Now I have a real foundation to build from instead of just guessing."
— Noah Macdonald
I've spent years getting into the weeds of small businesses — figuring out exactly why smart, talented people with great work aren't getting the traction they deserve.
It's almost always the messaging.
I'm a Harvard-certified digital marketer and brand strategist who has worked with countless small businesses stuck in exactly the place you're in right now. My job is finding the gap between what you do and how you're explaining it — and closing it fast.
Sharp instincts. Proven strategy. Just enough spicy-marg energy to tell you what everyone else is too polite to say.
Frequently Asked Questions
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Not in this engagement. You walk away with positioning, messaging direction, and a suggested hero headline and subhead — but the actual writing is a separate service. Most clients use the document to rewrite things themselves or brief a copywriter.
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Especially then. SEO drives traffic. Your brand strategy determines what happens when people land. If your messaging isn't dialed in, you're driving traffic to a leaky bucket.
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A willingness to think critically about your business. The intake questionnaire walks you through everything else.
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You walk away with a document you can hand to anyone — a copywriter, designer, VA, or new team member — or use yourself to sharpen everything you create. Some clients come back for website work once the strategy is in place. Either way you leave with something real.
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The Intensive works best when you have an existing business with real clients, a live website, and a sense of what's working and what isn't. If you're pre-launch or in your first few months, you might not have enough to work with yet — and you'd get more value waiting until you do. If you're not sure, reach out and we'll figure it out together.
Your Strategic Foundation Starts Here
Your Strategic Foundation Starts Here
You've been guessing long enough. Let's fix that.
