BRAND STRATEGY BLUEPRINT
Let’s give your business a clear point of view.
This is a research-backed brand strategy service that gives your growing business clear positioning, messaging, and direction — so every decision after this one gets easier…and more profitable.
$399 one-time investment
Let me ask you a question…
Are you making decisions in your business without a clear brand foundation?
Without a foundation, businesses compete on price, struggle to explain their value, and attract the wrong clients. Not because the work isn’t good — but because nothing is holding the message together yet.
Pricing feels harder than it should be
Because you’re often explaining, justifying, or second-guessing it.
Your messaging blends in
Because it sounds fine — but doesn’t clearly separate you from similar businesses.
The wrong clients keep finding you
Because nothing is clearly filtering who’s a good fit before they reach out.
If you don’t have a brand,
you have a commodity. And
commodities compete on price.
BUT THE GOOD NEWS?
You don’t have to do it alone.
This stage of business is messy by default. You’re making real decisions without a clear point of reference — and that’s exhausting.
You don’t need to try harder. You need the right foundation in place.
INTRODUCING
The Brand Strategy Blueprint
A strategic foundation for growing businesses who want to stop blending in, attract better-fit clients, and build with intention — not instinct.
HERE’S WHAT YOU’LL HAVE IN PLACE
A documented Brand Strategy that guides your pricing, shapes your messaging, and gives you a steady point of reference for future decisions and growth.
Messaging that attracts
better-fit clients fast
01
A brand position that
supports confident pricing
02
A strategic foundation that
guides key decisions
03
“Most businesses struggle not
because their work isn’t good — but
because their value isn’t obvious.”
Inside the Brand Strategy Blueprint
This is a done-for-you strategy document built specifically for your business — not a generic template.
Your brand position and point of difference
Who you’re really for — and who you’re not
How to talk about your work in a way people understand
What makes your value worth paying for
How your brand should show up across your website and content
The strategic guardrails for future decisions and growth
How well-run businesses use brand strategy
Established businesses don’t make pricing, messaging, or growth decisions on instinct alone.
They use a documented brand strategy to keep everything aligned as the business grows — from how they position themselves, to how they communicate, to what they say yes (and no) to.
Big companies have teams for this.
The Brand Strategy Blueprint gives growing businesses the same advantage — in one clear, usable document.
“This completely changed how I think about my brand and my pricing. It helped me articulate my value in a way that finally makes sense — not just to clients, but to me. I feel far more confident positioning myself alongside higher-end brands now.”
— Shawn B.
“I didn’t realize how much uncertainty I was carrying until I worked through this with Liz. It gave me a level of confidence and direction I hadn’t felt before. Everything is explained clearly, and it actually made me excited about my brand again.”
— Magdiel P.
“The Brand Strategy Blueprint breaks down positioning, audience, values, and messaging in a way that’s logical and actionable. It’s a solid foundation for any business that wants to build something intentional and sustainable.”
— Noah L.
How It Works
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You’ll answer a focused brand questionnaire designed to surface what actually matters — not fluff, not guesswork.
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Using your answers, I research, refine and document your positioning, messaging and strategic direction into a clear, usable brand strategy.
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You receive your completed Brand Strategy – a reference you can return to as you make decisions, create content, price your work, and grow.
Delivered as a clear, professional PDF document built specifically for your business.
$399 one-time investment
Who this is for
This is for you if:
You’re running a small or growing business
You know your work is good, but explaining your value feels harder than it should
You want a strategic foundation before your next phase of growth
You’re ready for guidance, not just inspiration
Who this isn’t for
This probably isn’t a fit if:
You want a full rebrand or visual identity (but we can do that!)
You’re looking for ongoing coaching or long-term consulting
You want someone to “do everything” for you
You’re not ready to think strategically about your business yet
Availability & Turnaround
To keep this thoughtful and personalized, I take on a limited number of Brand Strategy Blueprints each month.
Turnaround time is typically 7-10 business days from questionnaire completion.
Frequently Asked Questions
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No. This is a done-for-you Brand Strategy Blueprint built specifically for your business, based on your answers and context. You’re not filling this out alone — I’m doing the strategic work for you.
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No calls required (unless requested). This is designed to be a low-friction, high-impact way to get strategic direction without meetings or ongoing commitments.
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A clear, professionally designed PDF Brand Strategy Blueprint you can refer back to as you make decisions, update your website, create content, or refine your offers.
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Yes. One of the core goals of the Blueprint is to help you articulate your value more clearly — which directly supports pricing, messaging, and attracting better-fit clients.
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That’s exactly when this is most useful. The Blueprint is designed to support growing businesses who want to build with intention instead of guessing as they go.
