BRAND + WEB DESIGN PORTFOLIO

When your brand finally aligns with your expertise, everything changes.

Strategy-first brand and website transformations for hospitality, wellness, service and product-based brands that increase sales, raise rates, and book out calendars.

FEATURED PROJECT

Standing Out in a Competitive Luxury Market

A new brand and website designed to help this growing firm look more established, attract higher-end clients, and stand apart from the competition.

See the case study

FEATURED PROJECT

Bringing Personality to an Expected Industry

A bold new brand designed to make this Pilates studio feel memorable, community-driven, and like the place everyone wanted to be part of.

See the case study

Chiropractic website design for a nervous system–based practice in Santa Cruz, created to attract families, build trust, and stand out from traditional chiropractic branding.

FEATURED PROJECT

As the Business Evolved, the Brand Had To Catch Up

A rebrand and website redesign created to support a more specialized direction and connect with the audience the business was growing into.

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Strategic brands. Thoughtful websites. Real business growth.

Selected Case Studies

Website + Brand Refresh

A Growing Therapy Practice Needed a Stronger Foundation
We repositioned the brand and rebuilt the website to support long-term growth, stronger client trust, and a more elevated first impression.
View Case Study →
Brand Identity

Luxury Experiences Should Look the Part
A refined visual identity designed to attract higher-budget events and position the venue beyond the typical local event space.
View Brand Identity →
Website + Brand Identity

Honoring Tradition While Modernizing the Experience
A heritage-driven brand and website redesign created to attract new members without losing the club’s legacy and character.
View Case Study →
Website + Brand Refresh

Standing Out in a Saturated Wellness Market
We repositioned the brand and website to feel more elevated, trustworthy, and conversion-focused in an increasingly competitive space.
View Case Study →
Website + Brand Identity

Launching With Credibility From Day One
Before the first episode aired, the podcast needed a brand presence that felt polished, strategic, and instantly recognizable.
View Case Study →

“I want to thank you for all the hard work you have put into NCC's revamp; it truly has made a difference! Abigail has had a big influx in clients and intakes."

– Julia Newbury, Newbury Counseling & Consulting

Additional Brand & Website Projects

Brand Identity | Seaborn Co.

Brand Identity | Samira

Website + Brand Refresh | Sarah Brill Homes

Brand Identity | Dreamlings

Brand Identity | Sundays In Sienna

Brand Identity | Feral Atlas

Brand Identity | Rolled

Brand Identity | Alec Mason

The Strategy Behind the Work

Positioning First. Always.

Good design doesn’t start in Figma.
It starts with positioning — who you serve, what makes you different, and how you show up in the market.

Distinctive Beats Trendy

Trends fade. Distinct brands last.
The goal isn’t to look like everyone else — it’s to become the brand people remember.

Built to Grow Brands

A brand should do more than look good.It should elevate perception, attract the right clients, and support real growth.

A Simple, Stress-Free Process

THE DISCOVERY CALL
A low-pressure chat where I learn what’s working, what’s not, and what you actually need — so we can clear the noise and get moving in the right direction.
THE STRATEGY ROADMAP
Before any proposal, I map out a simple, custom plan that shows what we’ll do, why it matters, and how it will finally move your business forward.
ONBOARDING + KICK OFF
Once you say yes, you get timelines, a welcome guide, light homework, and everything you need from me so we start strong — without confusion or chaos.
DEEP-DIVE RESEARCH
I dig into your audience, industry, brand, and competitors to uncover the insights that actually shape strategy and make every decision smarter.
STRATEGY, DESIGN + BUILD
Using the research, I turn strategy into real deliverables — thoughtful, intentional, and built to work behind the scenes, not just look pretty.
REVIEW, REFINE + FINALIZE
We walk through everything together, make smart adjustments, and polish the details so you end up with a final product that feels aligned and ready to go.