BRAND + WEB DESIGN PORTFOLIO

When your brand finally aligns with your expertise, everything changes.

Strategy-first brand and website transformations for hospitality, wellness, service and product-based brands that increase sales, raise rates, and book out calendars.

BRAND STRATEGY • WEBSITE DESIGN

Leadership Coaching, Without the Corporate Beige

Brand strategy, a colorful new identity, and a custom website created a leadership coaching business that feels warm, human, and anything but expected.

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WEBSITE DESIGN • SEO STRATEGY

A Strategic Refresh for a Growing Therapy Practice

A complete website refresh focused on clearer messaging, easier navigation, stronger SEO, and helping prospective clients quickly find the information they need.

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Pilates studio with wooden reformer machines aligned in rows, a large wall sign reading 'MARISOL pilates studio' with a stylized blue mermaid logo, white brick wall, and a ceiling light.

BRANDING • WEBSITE DESIGN

Bringing Personality to a New Pilates Studio

A bold new brand designed to make this Pilates studio feel memorable, community-driven, and like the place everyone wanted to be part of.

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Chiropractic website design for a nervous system–based practice in Santa Cruz, created to attract families, build trust, and stand out from traditional chiropractic branding.

BRANDING • WEBSITE DESIGN

As the Business Evolved, the Brand Had To Catch Up

A chiropractor’s rebrand and website redesign created to support a more specialized direction and connect with the audience the business was growing into.

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Kimberly Katherine

Building an emotionally immersive brand and website experience for a rapidly growing healing and personal development brand.

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Strategic brands. Thoughtful websites. Real business growth.

Selected Case Studies

  • A laptop shows a website for therapy services with a scenic background of a park, trees with autumn leaves, and a pathway along a body of water.

    Website + Brand Refresh

    A Growing Therapy Practice Needed a Stronger Foundation

    We repositioned the brand and rebuilt the website to support long-term growth, stronger client trust, and a more elevated first impression.

    View Case Study →

  • A black freestanding banner with white text and a logo reading "Your vision. Our space." and "LOFT" underneath. The banner is placed on a beige tiled floor next to a beige wall with sunlight casting shadows.

    Brand Identity

    Luxury Experiences Should Look the Part

    A refined visual identity designed to attract higher-budget events and position the venue beyond the typical local event space.

    View Brand Identity →

  • A laptop displaying the website of Miramichi Anglers Association, with an outdoor scene of a person fishing in a river at sunrise or sunset.

    Website + Brand Identity

    Honoring Tradition While Modernizing the Experience

    A heritage-driven brand and website redesign created to attract new members without losing the club’s legacy and character.

    View Case Study →

  • Collage of two wellness and therapy service web page templates with natural outdoor backgrounds, including a lake and forest scene.

    Website + Brand Refresh

    Standing Out in a Saturated Wellness Market

    We repositioned the brand and website to feel more elevated, trustworthy, and conversion-focused in an increasingly competitive space.

    View Case Study →

  • A smartphone and a laptop on a white desk, with a white vase on the right. The smartphone screen shows a podcast titled 'Mind meets Medicine' with two hosts, and the laptop screen displays a website for the same podcast with a coffee cup image in the background.

    Website + Brand Identity

    Launching With Credibility From Day One

    Before the first episode aired, the podcast needed a brand presence that felt polished, strategic, and instantly recognizable.

    View Case Study →

  • “I feel like Liz literally stepped in my shoes and created what I wanted in terms of a website and brand presence.Every time I go to my own website, I’m reminded of how gifted she is with putting it all together. PLUS I’m already seeing results.”

    Dr. Joe Thompson, Rhythm Health & Performance

  • “Liz helped my business establish an online presence that reflected our true value. The process was highly organized and thorough - I felt like I was getting to understand my own business better just be working on our new website. Big game changer!”

    Leyla Rezakhani, Homemakr

  • “I want to thank you for all the hard work you have put into NCC's revamp; it truly has made a difference! Abigail has had a big influx in clients and intakes."

    Julia Newbury, Newbury Counseling & Consulting

  • “Liz created a stunning website for my business, handled incredible Facebook marketing, designed business cards, signage, and helped me with so much more. Her insight and expertise in website design, structure, SEO, and all things marketing have been invaluable to me and my business.”

    Stephanie Garnin, Revive Well Tahoe

Additional Brand & Website Projects

The Strategy Behind the Work

Positioning First. Always.

Good design doesn’t start in Figma.
It starts with positioning — who you serve, what makes you different, and how you show up in the market.

Distinctive Beats Trendy

Trends fade. Distinct brands last.
The goal isn’t to look like everyone else — it’s to become the brand people remember.

Built to Grow Brands

A brand should do more than look good.It should elevate perception, attract the right clients, and support real growth.

A Simple, Stress-Free Process

  • A cup of coffee or tea, a gold pen, and an open planner or calendar on a table.

    THE DISCOVERY CALL

    A low-pressure chat where I learn what’s working, what’s not, and what you actually need — so we can clear the noise and get moving in the right direction.

  • Work desk with a laptop, digital tablet, papers, and a mouse on a white surface in a clean, minimalistic setting.

    THE STRATEGY ROADMAP

    Before any proposal, I map out a simple, custom plan that shows what we’ll do, why it matters, and how it will finally move your business forward.

  • Close-up of a person turning pages of a photo album on a sofa.

    ONBOARDING + KICK OFF

    Once you say yes, you get timelines, a welcome guide, light homework, and everything you need from me so we start strong — without confusion or chaos.

  • Close-up of a green palm leaf with a fan-like shape and textured surface.

    DEEP-DIVE RESEARCH

    I dig into your audience, industry, brand, and competitors to uncover the insights that actually shape strategy and make every decision smarter.

  • Person using a laptop to browse interior design photos, with glasses, a glass of water, a smartphone, and printed images on a wooden desk.

    STRATEGY, DESIGN + BUILD

    Using the research, I turn strategy into real deliverables — thoughtful, intentional, and built to work behind the scenes, not just look pretty.

  • A hand holding a clear glass with a pinkish liquid, against a sunset or sunrise sky over water.

    REVIEW, REFINE + FINALIZE

    We walk through everything together, make smart adjustments, and polish the details so you end up with a final product that feels aligned and ready to go.

Recent Results

+38% increase in booking inquiries
3 weeks fully booked after launch
2x increase in product conversion

Ready to become the next industry leader with a brand and website that converts?

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