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Brand Strategy
Web Design
Brand Identity
SEO + AIO
Social Media
Retainers
ABOUT
Portfolio
Resources
Blog
GET STARTED
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Get Found On Google

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Your Instagram bio is doing SEO work whether you planned it or not. When someone searches “IV therapy [my city]” or “residential architect,” Instagram looks at the words in your profile. So do Google and the AI tools people n
Quick test. Open your About page and copy your brand values. Then pull up a competitor’s site and look for the same words. Found them? Most people do. Those words aren’t wrong. If you care about integrity, keep caring about it. The prob
Want to build a stronger brand? Start by answering these four questions. Before you start making decisions about your website, messaging, marketing, or visual identity, you need to get clear on a few things: 1. WHY do you exist? Beyond making money
Google isn't going anywhere. But your customers? They're EVERYWHERE. 👀 They're Googling. Asking ChatGPT, Claude and Perplexity for recommendations. Scrolling Instagram. Reading reviews. Comparing businesses before you even know they're looking. An
Quietly building. Quietly growing. Quietly disrupting. Quietly STOP IT. Seriously, why the eff is everything happening so quietly?! 😂 The word “quietly” has officially joined the em dash — , “fluff,” and the dreaded &

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AVISO STUDIOS | Liz Kroft is a brand strategist and Squarespace website designer for service-based small businesses — including health and wellness practices, outdoor hospitality brands, chiropractic clinics, architects, designers, coaches, and personal brands. Brand Strategy Intensives, custom Squarespace websites, branding, and SEO retainers built to rank in both traditional search and AI-generated results. Based in Santa Cruz, California, serving clients nationwide.