CALIFORNIA-BASED MARKETING STUDIO

Building Industry Leading Brands

for Health & Wellness Entrepreneurs

Founder of a Santa Cruz–based health and wellness marketing studio specializing in branding and website design.

You’re busy caring for others. Your business deserves the same kind of support.

Marketing, websites, and branding that bring in better-fit clients, fewer awkward conversations, and a business that feels calmer to run.

Workspace flatlay with laptop and notebook at a health and wellness website design and marketing studio.

This probably sounds familiar…

  • Most of your growth has come from referrals and luck, but you know that can’t be the whole plan.

  • Bookings come in, just not as steadily as you’d like.

  • Your website was something you pulled together one weekend and then quietly ignored.

  • Your brand started as a Canva experiment that…stuck.

  • You want to look more professional so you can grow, raise your rates, and feel legit doing it.

Here’s the honest part: most marketing agencies aren’t built for businesses like yours.

Therapists ✦ Chiropractors ✦ Acupuncturists ✦ Skincare Clinics ✦ Med Spas ✦ Wellness Coaches ✦ Health & Holistic Practitioners

Therapists ✦ Chiropractors ✦ Acupuncturists ✦ Skincare Clinics ✦ Med Spas ✦ Wellness Coaches ✦ Health & Holistic Practitioners

Wellness marketing plays by different rules.

You’re not selling something people impulse-buy between toothpaste and oat milk. You’re asking them to trust you with their health, their body, their face, or their sanity.

Which means loud tactics, hypey promises, and “just do what everyone else is doing” advice don’t really work here. Your marketing needs to feel credible, considered, and like it was made by someone who understands your customers.

Textured grey background for the Signature Services section.

SIGNATURE SERVICES

Hands working on a laptop designing a website and marketing assets for a health and wellness business

Custom Website Design

A website that answers the right questions before anyone ever books.

Clear, calm, and built to turn interest into action—so you’re not repeating yourself on calls or hoping people “get it” after clicking around.

UPGRADE YOUR SITE →


Flatlay of brand strategy materials for a health and wellness business, including printed layouts, notebooks, and coffee on a desk

Custom Brand Identity

A brand that finally matches the business you’ve built, not the one you rushed to launch.

For when you’re ready to look established, raise your rates, and stop wondering whether your brand is helping—or quietly getting in the way.

LOOK THE PART →


Website planning workspace with laptop, notebook, and marketing strategy notes for a growing wellness business

SEO + Online Visibility

So when someone searches for what you do, they actually find you.

Not buried. Not guessing. Just steady visibility that brings in people already looking for your services and ready to reach out without convincing.

GET FOUND ALREADY →


Content and website design planning for a health and wellness brand displayed on a tablet during a work session

Social Media + Content

Content that does some of the explaining before anyone ever messages you.

So when the right people land on your page, they already feel aligned—no trends, no pressure, and no performing for the algorithm required.

LET’S SOCIALIZE→


Guide titled 'Optimize Your Google Business Profile' with a cover photo of a person using a smartphone and a Google My Business icon, along with sample pages of the guide in the background.

6 page checklist

People Are Googling What You Do. Make Sure You’re What They Find.

Grab this FREE Google Business Profile checklist to start showing up in local searches and turning views into paying clients.

  • Show up where dream clients search

  • Stand out without paid ads

  • Get set up in under 20 minutes

Liz, website designer for health and wellness businesses, standing by the harbor in Santa Cruz, California
A fresh lime margarita on a wooden table, reflecting a marketing consultant's relaxed, approachable brand personality.
Minimal workspace used for brand strategy, website design, and marketing for health and wellness entrepreneurs

OH, HEY THERE

Solid orange background.

If you’re tired of feeling invisible online, wondering why “post more” isn’t turning into actual appointments, or googling marketing tips at 11pm and thinking, why does this still feel so hard… you’re exactly who I built this business for.

I bring Harvard-backed strategy (yes, really), sharp instincts, and just enough spicy-marg energy to help you show up with confidence — so when someone finds you online, you’re not scrambling to explain what you do or apologizing for an outdated website. You’re getting “How soon can we start?” emails instead.

I love working with health and wellness businesses because the work you do really matters — and your marketing should treat it that way.

My job is simple: help you attract clients who get it, charge what you’re really worth, and stay booked without burning out.

Here’s what growth looks like when the strategy actually fits:

Calendars that are booked out

|

8× more website leads in just 2 months

|

59% increase in Google Business clicks

Here’s How We Do It

01 / The Deep Dive

We start with a conversation that feels more like clarity than a sales call. You talk. I listen closely. Together, we sort through what’s working, what’s duct-taped together, and what you actually want your business to look like next.

Most clients leave this call already feeling lighter. That’s intentional.

02 / The Roadmap

Then I go full detective. I look at your business, your goals, your website, your visibility, your competitors, and what people are actually seeing if and when they find you online.

From there, we build a game plan together: step by step, easy to follow, and focused on the work that will make the biggest difference first. The rest gets layered in once the foundation is doing its job.

03 / The Brand Blueprint

This is the part almost everyone skips… and then wonders why nothing sticks. We nail your positioning, your point of difference, and who you’re really talking to, so your marketing stops sounding like “a wellness business” and starts sounding like you.

When this is done, your website reads cleaner, your content gets easier, and inquiries start coming from people who already feel like a fit.

04 / Core Work

Now we build the visible stuff: your website, your brand, your search presence, your content. Everything connects back to the roadmap, so you’re not collecting random marketing projects like they’re souvenirs.

This is where things start looking professional, feeling cohesive, and bringing in better leads.

05 / Launch & Optimize

Once it’s live, you’re not left poking at it in a mild panic. We watch what’s working, adjust what isn’t, and keep building on what’s already gaining traction.

The goal is steady bookings, fewer question marks, and a business that feels easier to run week to week.

What This Looks Like in Real Life

LET’S GET TO WORK

It’s time for your business to be the one they notice.
The kind that makes the right people say, “Yep. This is who I want.”