BUSINESS CONSULTANT
ALEC MASON
Service
Brand Identity
A refined brand identity for an independent consultant advising founders, executives, and technology leaders across Silicon Valley and the Central Coast.
PROJECT SUMMARY
Alec Mason came to us with a decade of experience advising founders, small teams, and emerging leaders—but his personal brand wasn’t reflecting the clarity, precision, and professionalism of the work he delivers. His website felt generic, his visual identity lacked distinction, and his messaging didn’t communicate the value of his strategic thinking to prospective clients.
We worked closely with Alec to build a brand identity that balances sophistication with approachability—refining his visual language, establishing a confident tone of voice, and structuring his service offerings for clarity and resonance.
From concept to execution, we developed a system that reflects Alec’s analytical process, understated style, and problem-solving mindset.
“Liz took the time to understand our business and created a beautiful, easy-to-use website…She patiently helped with brand colors, imagery, and wording, and made the whole process stress free. Even after launch, Liz has been there with ongoing support. Highly recommend!”
- Ben T., Founder -