Reagan Glover LMFT
Trauma-informed therapy for adults navigating codependency, parenting, and healthier relationships throughout California.
A strategic website refresh that transformed an established therapy practice through clearer messaging, improved user experience, and search-first content.
Results In Just The First 30 Days
100%
Increase in direct inquiries
28%
Increase in website visitors
Objective
Reagan had already built a thriving therapy practice rooted in trust, compassion, and meaningful client relationships. But as her business evolved, her website no longer reflected the quality of care she provided—or made it easy for new clients to take the next step.
Instead of recommending a complete redesign, we began with a complimentary website audit, followed by an SEO and Generative Engine Optimization (GEO) review. The findings were clear: her visual identity was already strong. The opportunity lay in creating a clearer user experience, refining the messaging, and restructuring the site so it connected emotionally with visitors while also helping Google and AI-powered search tools better understand her expertise.
The goal wasn't to reinvent Reagan's brand, it was to ensure her website communicated her level of care and expertise, meeting her clients were they are while demonstrating her expertise to the sites that would be recommending her in search results.
Project Scope
Website Strategy • Homepage & Site Architecture • Squarespace Website Refresh • UX/UI Design • Copywriting & Messaging • SEO Optimization • GEO Optimization • Mobile Optimization • EMDR Service Page Design
Discovery & Audit
Before opening Figma or touching Squarespace, we started with strategy.
Every website project at Aviso Studios begins with a recorded website audit, evaluating the site from three perspectives:
A first-time visitor looking for help
Search engines like Google
AI-powered search tools like ChatGPT
While Reagan's branding, photography, and messaging foundations were already strong, the audit uncovered several opportunities to improve how visitors experienced the site—and how search engines understood it.
Key Findings
Homepage messaging asked visitors to work too hard.
Service offerings felt repetitive and difficult to navigate.
Calls-to-action lacked visual hierarchy.
Mobile experience needed refinement.
Missing SEO fundamentals, including page metadata, image alt text, and stronger heading structure.
Opportunity to create a dedicated EMDR page to build topical authority and improve discoverability.
The best websites don't just attract visitors.
They earn trust.
Design Strategy
The solution wasn't to reinvent Reagan's brand.
It was to remove friction.
We preserved the existing visual identity—including her logo, typography, colors, and photography—while redesigning the experience around the emotional journey of someone searching for therapy.
Every page was rewritten and reorganized to help visitors quickly answer three questions:
Am I in the right place?
Can this therapist help me?
What's my next step?
The result is a website that feels calmer, easier to navigate, and more aligned with the experience of working with Reagan herself.
Search-First Foundations
Modern websites need to communicate with both people and machines.
To improve discoverability, we optimized:
Semantic heading structure
SEO titles
Meta descriptions
Image alt text
Internal linking
Blog optimization
Dedicated service pages
Mobile usability
Rather than writing for algorithms, the goal was to make Reagan's expertise easier for Google and AI-powered search experiences to understand and recommend.
Responsive Design
For many people seeking therapy, the first interaction with a practice doesn't happen in an office, it happens on a phone.
With the majority of visitors browsing on mobile devices, every page was redesigned to provide a calmer, more intuitive experience across screen sizes. Navigation was simplified, calls-to-action became more prominent, content was reorganized into digestible sections, and typography was refined for easier reading without endless scrolling.
The result is a mobile-first experience that reduces friction, builds trust, and makes it easier for prospective clients to take the next step—whether they're reaching out from their couch, during a lunch break, or in a quiet moment when they're finally ready to ask for help.
“I am really starting to see inquiries!!…I am so grateful.”
Reagan Glover, MS, LMFT
Initial Results
Within the first 30 days, the refreshed website was already showing measurable growth:
28% increase in website visits
30% increase in unique visitors
100% increase in form submissions
64% increase in button clicks
More importantly, that activity is turning into real inquiries. Shortly after launch, Reagan reached out to share:
“I am really starting to get so many inquiries!! Whatever glitch you figured out and your SEO magic... thank you!! I am so grateful.”
For a project that worked largely with Reagan’s existing website rather than starting from scratch, the early results show what thoughtful changes to messaging, user experience, site structure, and SEO can do.
Sometimes the most impactful transformation isn't starting over—it's uncovering what's already working and building on it with intention.