Branding & Design for Homegoods

THE BRIEF

Ethereal Wick needed a brand identity that reflected the soothing essence of their handcrafted candles. We designed a logo, packaging, and marketing materials that evoke the nostalgia of coastal towns and appeal to eco-conscious customers.

CLIENT BIO

Ethereal Wick is an artisanal candle company inspired by the beauty of coastal living. Their candles combine nostalgic charm with calming scents, creating meaningful experiences for their customers.

DELIVERABLES

+Business Cards

+Google Business

+Social Media

+Logo Design

+Brand Identity

+Packaging

A candle label featuring a white background with a black outline. The top of the label reads 'Ethereal Wick.' In the center, there is a detailed illustration of a rose with some small flowers and leaves. Below the illustration, it says 'ESTD 2024' on the left and right sides. At the bottom, the label states 'Handmade Candles'.
Collage of images including a woman making candles, a beach and ocean scene, seashells, and people holding candles, with overlapping photos and textured tape accents.
A logo for Ethereal Wick Handmade Candles, featuring a kneeling figure with a blooming rose as the head, surrounded by small flowers, set against a backdrop of a rocky shoreline and houses in a foggy landscape.

The Creative PROCESS

Our work with Ethereal Wick began with a deep dive into its story, rooted in founder Hannah’s childhood memories of foggy coastal mornings and the warm glow of candles. Through immersive discovery, we explored her inspirations—family scrapbooks, her ritual strolls through estuaries, and the natural ingredients she lovingly blends into each candle. These elements became the foundation for crafting a brand that reflects the emotion, nostalgia, and transformative power at the heart of Ethereal Wick.Discovery and Strategy

Brand IDENTITY

Ethereal Wick’s brand identity was designed to evoke the beauty of coastal life and the comforting warmth of candlelight. We refined every detail, from a hand-drawn logo inspired by nature to an earthy, feminine color palette that echoes soft coastal tones. The imagery pairs serene coastal landscapes with intentional, handcrafted elements, creating a cohesive and timeless aesthetic. The result is a brand identity that feels as personal and calming as the candles themselves, connecting deeply with their audience.

Candle company label design mockup showing branding and logo design.
Design mockup of a candle company label on a jar.

Bringing The Brand TO LIFE

To bring Ethereal Wick into the hands of those who will fall in love with its story, we extended the brand identity across thoughtfully designed packaging, apparel, and accessories. Each touchpoint reflects the calming, nostalgic essence of Hannah’s candles. The packaging pairs soft, textured materials with delicate illustrations and a refined typography system, creating an unboxing experience as warm and intentional as the candles themselves.

Branded apparel and accessories further reinforce the connection to Ethereal Wick’s coastal roots, with soft, natural fabrics and minimal, elegant designs. These elements work together to share Hannah’s vision, allowing customers to not only enjoy her handcrafted scents but also carry a piece of her story into their everyday lives.

woman carrying a canvas bag with the logo design from aviso studios on it for a local candle company
A cardboard box labeled 'Etheral Wick Handmade Candles Coastal Nostalgia' with a logo of a rose and a person in a meditative pose, surrounded by leaves, set on crumpled paper with green leaves in the background.
A woman with long brown hair wearing a beige baseball cap, white sweatshirt with a floral design on the back, and gray denim shorts stands in a field of tall beige grass near the water.
A white handmade candle with a label reading 'Etherial Wick Handmade Candles' placed inside a wooden box with decorative items like woven balls, bark, and dried grass around it.

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