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“It’s Just a Logo”… and Other Expensive Lies Business Owners Tell Themselves
Brand Identity, Branding Liz Kroft 1/27/26 Brand Identity, Branding Liz Kroft 1/27/26

“It’s Just a Logo”… and Other Expensive Lies Business Owners Tell Themselves

Many business owners think they’re saving money by choosing a cheap logo. In reality, “just a logo” thinking often leads to lost trust, lower conversions, and customers choosing competitors instead.

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How to Create a Brand Experience That Converts (A 5-Pillar Strategy Beyond the Logo)
Brand Identity, Branding Liz Kroft 7/8/25 Brand Identity, Branding Liz Kroft 7/8/25

How to Create a Brand Experience That Converts (A 5-Pillar Strategy Beyond the Logo)

Your logo isn't getting you customers. It's time to stop obsessing over visuals and start building a brand experience that actually converts. Discover our 5-pillar strategy that builds unshakable trust and turns your brand into your most powerful sales tool.

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Get Found On Google

Your next customer is literally Googling you — use this 10-minute guide to make sure you’re the one they find.

Thank you!
Last week, a business owner came to me and said: “I just need a new logo.”

And I told her something most designers wouldn’t:

“I’m probably not the right fit for you.”

Because if all you want is a new visual iden
You know what nobody wants to admit?

Your website isn’t “not working” because it needs a new font.

It’s not the beige.
It’s not the button color.
It’s not that you haven’t added enough testimonials.

It&rsq
I once landed on someone’s website and immediately thought,
“Oh no. This is going to be a 45-minute Zoom where I nod politely.”

Nothing was technically wrong.
But everything felt… apologetic.
And kinda icky.

Like the design
Brutal truth from your web designer?
Your home page is the front door to your business and if it isn’t bringing in customers…oooof.

Instead burning it all down and redesigning your site, how about knowing exactly where you're leaking le

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