OUTDOOR GEAR & LIFESTYLE BRAND
FERAL ATLAS
Service
Brand Identity
Feral Atlas is an outdoor lifestyle brand for modern explorers who crave adventure and connection to the wild. They offer high-quality, sustainably made gear and apparel that blend rugged minimalism with raw, natural beauty
PROJECT SUMMARY
Feral Atlas came to us ready to level up their brand presence with a bold, adventurous identity that reflected their untamed spirit.
They wanted a visual system that felt powerful and modern — while staying true to their love for nature, freedom, and exploration.
We developed a rugged yet refined brand identity centered around the symbolism of the wolf — representing strength, resilience, and leadership. Through custom typography, a distinct logo mark, and earthy color palette, we built a visual language that captures their wild spirit and speaks directly to modern adventurers.
The result? A cohesive brand system that extends effortlessly across product packaging, apparel, and marketing materials — positioning Feral Atlas as a standout in the outdoor lifestyle space.
We’ve been building this brand for a while, but the look never quite matched the heart behind it. Liz somehow bottled up our love for the outdoors and turned it into a brand that actually feels alive. People notice now — and that’s everything.
- Bryson T., Co-Founder -
