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Custom website design mockup shown on a laptop workspace, created for small business clients by Aviso Studios in Santa Cruz, California.

Custom Website Design for Businesses Ready to Be Chosen

Your website should make your value obvious, build trust fast, and guide people to act without you explaining yourself for the 900th time.

Whether you're sending someone your link, getting found on Google, or hearing "let me check out your website first," your site should be helping you win business, not creating more work.

Your Website Has A Job To Do

You're not here for a site that just sits there looking like a sparkly hood ornament.

When a website isn't doing its job, the right people struggle to find you, trust you, and choose you.

And that's a heck of a problem.

Website design built for where

your business is headed

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Woman working on a laptop reviewing a website design mockup created by Aviso Studios, a Santa Cruz California web design studio.

ONE WEEK WEBSITE

Your business is ready to be taken seriously — your website just hasn’t gotten the memo yet.

This creates momentum fast. In just one week, you'll have a fully custom website designed around your business, your goals, and the customers you're trying to reach.

Instead of spending months stuck with something outdated, unfinished, or "good enough," you'll walk away with a strategic online presence that's built to support your next stage of growth.

  • A strategic, professionally designed website built and launched in one focused week.

    Your One Week Website includes:

    • Up to 6 custom-designed pages in Squarespace

    • A professionally designed website foundation customized to your business, content, and goals

    • Mobile optimization so visitors have a seamless experience whether they're on a phone, tablet, or desktop

    • Brand refinement using your existing logo, colors, and visual identity

    • A website copywriting guide with prompts to help you write content that sounds like you

    • Strategic page structure and calls-to-action designed to guide visitors toward inquiry

    • Domain connection, launch support, and all the technical details handled for you

    • A polished, professional website that's ready to go live by Friday

  • A focused, collaborative week designed to get your site live without dragging the project out for months.

    Before Your Week

    You'll receive a simple onboarding guide and a few pieces of homework (nothing overwhelming). We'll gather content, inspiration, and the details needed to make the most of your week.

    Monday — Strategy + Kickoff

    We review your content, Pinterest inspiration board, and brand direction. We'll refine the visual direction, map out priorities, and make sure we're building the right thing before we start building.

    Tuesday–Thursday — Design + Build

    I design and build your site in Squarespace, shaping the structure, content, and experience so visitors quickly understand what you do and why it matters.

    Friday — Review + Launch

    We finalize the details, make any last refinements, and launch your new website.

  • One Week Website — $4,500

    or 4 monthly payments of $1,125

    Book a discovery call to learn more about the process, explore optional add-ons, and see if a One Week Website is the right fit for your business.

Think this might be the right fit?

Mockup of a custom website displayed on an iMac and iPhone in a warm, minimalist workspace, representing the Signature Website design service.

THE SIGNATURE WEBSITE

For businesses looking for a more comprehensive approach.

You're not trying to look legit anymore. You are legit. And your website needs to reflect that. Full stop.

A Signature Website is a fully custom build designed for businesses that need more customization, more functionality, and more support throughout the process.

From strategy and messaging to copywriting, SEO, content, and design, the details are considered from every angle so nothing feels pieced together.

    • Strategic Website Architecture

    • Custom sitemap, page structure, and user experience.

    • Fully Custom Design

    • Designed around your brand, offers, and goals.

    • Website Copywriting Included

    • Professionally written copy tailored to your business.

    • SEO Foundation Built In

    • Keyword research, metadata, and search-friendly structure.

    • Blog Migration, Setup + Analytics

    • Ready to publish with Analytics and Search Console connected.

    • Mobile-First Design

    • Designed to look and work beautifully on every screen.

    • Revisions + Support

    • Three revision rounds, walkthrough videos, and post-launch support.

    • Technical Setup Handled

    • Domain connection, integrations, and launch support.

  • 01 — Strategy & Direction

    We kick off with a deep dive into your goals, offers, audience, and brand. You'll leave with a clear site plan so every page has a job and earns its keep.

    02 — Copy + Creative

    Your messaging is developed, visuals are designed, and the page flow is mapped to help visitors understand what you do and take the next step.

    03 — Build + Refine

    Your website is designed, developed, and optimized. Then we refine through up to three rounds of revisions until it's ready to launch.

    04 — Launch + Support

    Your site goes live with walkthrough videos so you can update confidently, plus two weeks of post-launch support for any questions or tweaks.

    Most Signature builds take 4–6 weeks, depending on feedback and revisions.

  • Starting at $7,800

    A fully custom website designed around your business, your customers, and your goals.

    Payment plan available: Four monthly payments of $1,950.

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OUR PROCESS HAS HELPED CLIENTS

Increase site visitors 283% in just 2 months

Sign 6 new clients within weeks of launching

Raise prices across all services offered

Which Website Service Is Right For You?

A quick guide to help you choose the best fit for where your business is headed.

ONE WEEK WEBSITE

Best fit if you're thinking: "My website isn’t that complicated — I just need a good one built."

  • Want a professional site launched in one focused week

  • Are comfortable providing your own content

  • Don't need complex functionality or integrations

  • Want a strategic website without a lengthy process

A black background with a light blue arrow pointing downward and to the left.

SIGNATURE WEBSITE

Best fit if you’re thinking: "My website needs to do a lot more."

  • Want a fully custom website built around your business

  • Prefer a more hands-off experience

  • Need copywriting, SEO, and strategy included

  • Have a more complex project or customer journey

Person using a laptop displaying a wellness website titled 'Anterra' with images of a woman stretching and green leaves on a white background, on a light wooden desk with wireless earbuds and a pen holder nearby.

Not Sure If You’re Ready for a New Website Yet?

Start with a Website Audit.

Get a personalized 20-minute video walkthrough that highlights what's working, what's getting in the way, and where to focus first.

Whether you're considering a redesign or trying to understand why your website isn't generating the inquiries you'd hoped for, you'll walk away with practical next steps and a clearer path forward.

What This Looks Like In Real Life

  • "Liz helped my business establish an online presence that reflected our true value...I felt like I was getting to understand my own business better just by working on our new website."

    Leyla R. | Homemakr

  • "Liz’s insight and expertise in website design, structure, SEO, and all things marketing have been invaluable to me and my business. I will continue to rely on Liz for all my marketing needs!"

    Stephanie G. | Revive Well Tahoe

  • "Liz took the time to understand the business and created a beautiful, easy-to-use website that reflect our business. She patiently helped with the brand colors, imagery and wording and made the whole process stress free. Even after the launch, Liz has been there with ongoing website support."

    Kakuko T. | Benjuro Studios

  • Maybe you have a creative project to share with the world

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You deserve a website that

actually wins you customers.

Let’s fix the confusion, ditch the DIY guesswork, and build the site your business should’ve had all along.

FREQUENTLY ASKED

QUESTIONS

  • Totally normal — most people aren’t sure at first.

    If you want something fast, polished, and strategic without turning this into a months-long project, the One Week Website is usually the right fit.

    If your business has more pages, more moving parts, or you want help with messaging, SEO, and the overall structure of the site, the Signature Website is likely the better choice.

    And if you're somewhere in the messy middle?
    Tell me a little about what you need — I’ll point you in the right direction.

  • That’s normal — most people don’t.

    One Week Website:
    Before your build week, you’ll get a simple prep checklist and a copy guide so you know exactly what to send. Nothing needs to be perfect — just the basics so we can move quickly.

    Signature Website:
    Copywriting is included, so you don’t need to come with anything written. We’ll develop the messaging together as part of the project.

    The one thing that does need to be finalized first is your branding (logo, colors, fonts). If you don’t have that yet, you can book Brand Identity before we begin.

  • One Week Website:
    The actual build happens in one focused week.

    Before that, you’ll typically spend 1–2 weeks gathering your content and completing your prep checklist so everything is ready to go when your build week starts.

    (If you’re on a tight timeline, reach out. If I can squeeze you in, I will.)

    Signature Website:
    Most projects take 4–6 weeks from start to launch.

    Strategy → Copy → Design → Revisions → Build → Optimization → Live.

    More depth. More customization. Still a clear, organized process.

  • You’ll need a logo or basic brand direction, but it doesn’t have to be perfect.

    If you already have a logo, great — we’ll use it and refine things so everything works well on your site.

    If you don’t have one yet, no problem. I’ll create a simple wordmark using the typography from your website, and we’ll choose colors and fonts that work well for the design.

    It won’t be a full branding project, but your site will still look cohesive, polished, and intentional.

    And if you don’t have brand photos yet, that’s okay too — we can use carefully selected stock images until you’re ready to add professional photography.

  • One Week Website:
    I’ll connect your domain and make sure the site is fully set up and ready to go live. You don’t have to worry about the technical launch.

    Signature Website:
    Everything above, plus the deeper setup behind the scenes — including on-site SEO, Google Analytics, and Google Search Console so your site is structured to be found and tracked from day one.

  • Just a couple standard website expenses that are paid directly to the platform:

    • Domain name: typically $12–20 per year

    • Squarespace hosting plan: paid annually (usually around $150–$300 depending on the plan)

    If we build your site on Squarespace, I can usually apply a 20% Circle member discount to your first year of hosting.

    There are no hidden fees on my end — once your site is live, your only ongoing cost is the platform subscription and your domain renewal.

  • Yes.

    Both services can be split into four monthly payments at no additional cost.

  • No problem.

    If your project needs more pages, custom functionality, or a larger build, we can absolutely scope a custom website.

    Just book a discovery call and we’ll talk through what you need.

Still wondering about something?

Drop us a line — nothing’s off limits.