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“It’s Just a Logo”… and Other Expensive Lies Business Owners Tell Themselves
Brand Identity, Branding Liz Kroft 1/27/26 Brand Identity, Branding Liz Kroft 1/27/26

“It’s Just a Logo”… and Other Expensive Lies Business Owners Tell Themselves

Many business owners think they’re saving money by choosing a cheap logo. In reality, “just a logo” thinking often leads to lost trust, lower conversions, and customers choosing competitors instead.

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Why Your Brand Colors Matter More Than You Think (And How To Choose Them)
Branding, Brand Identity Liz Kroft 10/21/25 Branding, Brand Identity Liz Kroft 10/21/25

Why Your Brand Colors Matter More Than You Think (And How To Choose Them)

Your brand colors aren’t just “pretty.” They shape how people feel about your business from the very first glance. Here’s a simple 5-step process to choose a color palette that looks good and works strategically.

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How to Create a Brand Experience That Converts (A 5-Pillar Strategy Beyond the Logo)
Brand Identity, Branding Liz Kroft 7/8/25 Brand Identity, Branding Liz Kroft 7/8/25

How to Create a Brand Experience That Converts (A 5-Pillar Strategy Beyond the Logo)

Your logo isn't getting you customers. It's time to stop obsessing over visuals and start building a brand experience that actually converts. Discover our 5-pillar strategy that builds unshakable trust and turns your brand into your most powerful sales tool.

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Brand Refresh vs. Rebrand: Which One Does Your Business Actually Need?
Branding, Brand Identity Liz Kroft 3/26/25 Branding, Brand Identity Liz Kroft 3/26/25

Brand Refresh vs. Rebrand: Which One Does Your Business Actually Need?

Forget the full rebrand. Today’s smartest small businesses are skipping the identity crisis and going for a brand refresh—modern, minimal risk, and maximum impact. Here’s why a fresh coat of brand paint might be exactly what your business needs.

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Get Found On Google

Your next customer is literally Googling you — use this 10-minute guide to make sure you’re the one they find.

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Based In Santa Cruz, California

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Welcome to the only anatomy lesson that might actually grow your business.

No weird body stuff.
Just the 4 parts of a strong brand strategy most small business owners skip.

If your brand feels inconsistent, unclear, or stuck at “almost there,
A new digital home for @kimberly.katherine.spirits — and it’s exactly what she deserved. ✨

Kimberly is an intuitive healer, coach, and podcaster whose work meets women in the middle of life’s hardest seasons. 

She needed a website
Comment REVIVE below and I’ll send you my free 5-Day Website Revive Challenge. 

Your website probably doesn’t need a dramatic rebrand, a $15k rebuild, or six months of chaos.

A lot of the time?

It’s just a few stupidly simple thi
Here’s the thing nobody tells small business owners:

You can be incredible at what you do
And still look invisible online

A confusing website, inconsistent branding, weak SEO, outdated visuals, or messaging that doesn’t sound like you q

Scrolling all the way down here? That’s commitment. We’ll get along great.

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