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Aviso Studios
Web Design
Brand Identity
Brand Strategy
SEO + AIO
Social Media
Retainers
ABOUT
Portfolio
Resources
Blog
GET STARTED
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Web Design
Brand Identity
Brand Strategy
SEO + AIO
Social Media
Retainers
ABOUT
Portfolio
Resources
Blog
GET STARTED
“It’s Just a Logo”… and Other Expensive Lies Business Owners Tell Themselves
Brand Identity, Branding Liz Kroft 1/27/26 Brand Identity, Branding Liz Kroft 1/27/26

“It’s Just a Logo”… and Other Expensive Lies Business Owners Tell Themselves

Many business owners think they’re saving money by choosing a cheap logo. In reality, “just a logo” thinking often leads to lost trust, lower conversions, and customers choosing competitors instead.

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Why Your Brand Colors Matter More Than You Think (And How To Choose Them)
Branding, Brand Identity Liz Kroft 10/21/25 Branding, Brand Identity Liz Kroft 10/21/25

Why Your Brand Colors Matter More Than You Think (And How To Choose Them)

Your brand colors aren’t just “pretty.” They shape how people feel about your business from the very first glance. Here’s a simple 5-step process to choose a color palette that looks good and works strategically.

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How to Create a Brand Experience That Converts (A 5-Pillar Strategy Beyond the Logo)
Brand Identity, Branding Liz Kroft 7/8/25 Brand Identity, Branding Liz Kroft 7/8/25

How to Create a Brand Experience That Converts (A 5-Pillar Strategy Beyond the Logo)

Your logo isn't getting you customers. It's time to stop obsessing over visuals and start building a brand experience that actually converts. Discover our 5-pillar strategy that builds unshakable trust and turns your brand into your most powerful sales tool.

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Brand Refresh vs. Rebrand: Which One Does Your Business Actually Need?
Branding, Brand Identity Liz Kroft 3/26/25 Branding, Brand Identity Liz Kroft 3/26/25

Brand Refresh vs. Rebrand: Which One Does Your Business Actually Need?

Forget the full rebrand. Today’s smartest small businesses are skipping the identity crisis and going for a brand refresh—modern, minimal risk, and maximum impact. Here’s why a fresh coat of brand paint might be exactly what your business needs.

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Get Found On Google

Your next customer is literally Googling you — use this 10-minute guide to make sure you’re the one they find.

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Based In Santa Cruz, California

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Answer agents like ChatGPT, Claude, Perplexity and now Google have drastically changed the rules of search and how businesses get found online.

Here's what to know and what I'm changing on my own website now so that I stay ahead of the curve. 

If y
Tell me if this hits a nerve, yeah?

You hired a social media manager, but sales haven’t increased at all.

You updated your website, but your inbox is emptier than a keg at a frat party? 

You’re paying for ads, doing ALL the things you&
Want more followers on social media? Make this change to your website. It’s that easy.

Need help doing this? Drop me a DM @avisostudios 
🤙
You’re doing all the things. And your business still isn’t growing.

You’re posting. Showing up. Taking clients. But something’s off and you can’t see it because you’re too deep in it.

Whether you’re in your

Scrolling all the way down here? That’s commitment. We’ll get along great.

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AVISO STUDIOS | Liz Kroft is a brand strategist and Squarespace website designer for service-based small businesses — including health and wellness practices, outdoor hospitality brands, chiropractic clinics, architects, designers, coaches, and personal brands. Brand Strategy Intensives, custom Squarespace websites, branding, and SEO retainers built to rank in both traditional search and AI-generated results. Based in Santa Cruz, California, serving clients nationwide.