THE AVISO BLOG
Marketing advice for businesses that refuse to blend in.
Straightforward strategies, smart ideas, and the occasional spicy take on websites, branding, SEO, AI search, and marketing your small business.
FEATURED ARTICLE
WTF Is a Brand Strategy? (And Why You're Losing Clients Without One)
You can be the best in your field and still lose clients to someone worse. Here’s the actual, fixable reason why, and it’s not your price or your skill.
All The Latest
Dive into my library of knowledge, and thank me later.
How to Refresh Your Brand Positioning as Your Business Evolves (Case Study)
Most established businesses do not need a full rebrand. They need stronger positioning, clearer messaging, and a customer journey that reflects the depth of the work they already do. Inside this Brand Strategy Intensive for Points for Wellness, we unpack what happens when a growing business starts blending into its industry — and how strategic positioning helps separate it again.
5 Signs You’re Paying the Hidden Cost of an Outdated Brand and Website
Your business evolved. Your website and brand might not have. Here are five signs your online presence is quietly creating confusion, attracting the wrong clients, and making your business feel smaller than it actually is.
The Most Expensive Branding Mistake Isn't What You Think
One Google reviewer accidentally wrote the best explanation of brand psychology I've ever seen. And it should terrify every small business owner who's ever cut corners on branding.
Your Business Sounds Like ChatGPT. Here's Why That's Killing Your Sales.
If you don't have a brand voice, you might as well be wearing khakis to a Beyoncé concert. Here's why sounding like YOU is the most powerful marketing move you can make right now.
“It’s Just a Logo”… and Other Expensive Lies Business Owners Tell Themselves
Many business owners think they’re saving money by choosing a cheap logo. In reality, “just a logo” thinking often leads to lost trust, lower conversions, and customers choosing competitors instead.
How to Choose a Brand Designer (and Not End Up Paying Twice)
Hiring a brand designer isn’t about picking the prettiest portfolio. It’s about choosing someone who understands your business, your audience, and how branding actually drives growth.
Why Your Brand Colors Matter More Than You Think (And How To Choose Them)
Your brand colors aren’t just “pretty.” They shape how people feel about your business from the very first glance. Here’s a simple 5-step process to choose a color palette that looks good and works strategically.
How to Create a Brand Experience That Converts (A 5-Pillar Strategy Beyond the Logo)
Your logo isn't getting you customers. It's time to stop obsessing over visuals and start building a brand experience that actually converts. Discover our 5-pillar strategy that builds unshakable trust and turns your brand into your most powerful sales tool.
Brand Refresh vs. Rebrand: Which One Does Your Business Actually Need?
Forget the full rebrand. Today’s smartest small businesses are skipping the identity crisis and going for a brand refresh—modern, minimal risk, and maximum impact. Here’s why a fresh coat of brand paint might be exactly what your business needs.