BRAND + WEB DESIGN PORTFOLIO

When your brand finally aligns with your expertise, everything changes.

Strategy-first brand and website transformations for hospitality, wellness, service and product-based brands that increase sales, raise rates, and book out calendars.

Chiropractic website design for a nervous system–based practice in Santa Cruz, created to attract families, build trust, and stand out from traditional chiropractic branding.

FEATURED PROJECT

Repositioned to Attract the Right People—Not Just More People

A brand and website transformation that helped a growing chiropractic practice stand out, build trust fast, and clearly communicate a more intentional, nervous system–focused approach.

See the case study

FEATURED PROJECT

Positioned to Stand Out in a Hyper-Competitive Market.

Strategic web design and brand clarity for a Silicon Valley design + build firm balancing luxury with approachability — without losing its edge.

See the case study

Strategic brands. Thoughtful websites. Real business growth.

Selected Case Studies

Website + Brand Refresh

You Can't Scale on a Weak Foundation
She came in asking for SEO. We rebuilt the website first so her growing therapy practice could support a team — and confidently turn visitors into booked clients.
View Case Study →
Brand Identity

If It Looks Cheap, It Sells Cheap
The venue delivered a premium experience, but the branding didn’t reflect it. We created an identity that attracts higher-budget clients before they even schedule a tour.
View Brand Identity →
Website + Brand Identity

A Legacy Fly Fishing Club Ready for Its Next Chapter
The club had history, but no real digital presence. We created a brand and website that reflect its heritage—and attract new members.
View Case Study →
Website + Brand Refresh

Blending In is Expensive for a Business
In a saturated wellness market, looking like everyone else costs attention and bookings. We repositioned the brand and website to feel credible, modern, and built to convert.
View Case Study →
Website + Brand Identity

Launching a New Podcast the Right Way
Before the first episode aired, this health and wellness podcast needed to look legitimate. We built the brand and website that made people take it seriously.
View Case Study →

“I want to thank you for all the hard work you have put into NCC's revamp; it truly has made a difference! Abigail has had a big influx in clients and intakes."

– Julia Newbury, Newbury Counseling & Consulting

Additional Brand & Website Projects

Brand Identity | Seaborn Co.

Brand Identity | Samira

Website + Brand Refresh | Sarah Brill Homes

Brand Identity | Dreamlings

Brand Identity | Sundays In Sienna

Brand Identity | Feral Atlas

Brand Identity | Rolled

Brand Identity | Alec Mason

The Strategy Behind the Work

Positioning First. Always.

Good design doesn’t start in Figma.
It starts with positioning — who you serve, what makes you different, and how you show up in the market.

Distinctive Beats Trendy

Trends fade. Distinct brands last.
The goal isn’t to look like everyone else — it’s to become the brand people remember.

Built to Grow Brands

A brand should do more than look good.It should elevate perception, attract the right clients, and support real growth.

A Simple, Stress-Free Process

THE DISCOVERY CALL
A low-pressure chat where I learn what’s working, what’s not, and what you actually need — so we can clear the noise and get moving in the right direction.
THE STRATEGY ROADMAP
Before any proposal, I map out a simple, custom plan that shows what we’ll do, why it matters, and how it will finally move your business forward.
ONBOARDING + KICK OFF
Once you say yes, you get timelines, a welcome guide, light homework, and everything you need from me so we start strong — without confusion or chaos.
DEEP-DIVE RESEARCH
I dig into your audience, industry, brand, and competitors to uncover the insights that actually shape strategy and make every decision smarter.
STRATEGY, DESIGN + BUILD
Using the research, I turn strategy into real deliverables — thoughtful, intentional, and built to work behind the scenes, not just look pretty.
REVIEW, REFINE + FINALIZE
We walk through everything together, make smart adjustments, and polish the details so you end up with a final product that feels aligned and ready to go.