BRAND + WEB DESIGN PORTFOLIO
When your brand finally aligns with your expertise, everything changes.
Strategy-first brand and website transformations for hospitality, wellness, service and product-based brands that increase sales, raise rates, and book out calendars.
BRAND STRATEGY • WEBSITE DESIGN • SEO
Being Good at What You Do Is Only Half the Pitch
Fifteen years of experience. A business starting from scratch. We helped turn her expertise into offers, messaging, and a website ready for real clients.
WEBSITE DESIGN • SEO
The Business Was Growing. Let's Get Everyone Booked.
With demand concentrated on the founder, we built a website that gave every clinician a chance to connect with the right clients and attract new inquiries.
BRANDING • WEBSITE DESIGN • SOCIAL MEDIA
A Business Pivot With a 283% Payoff in Website Traffic.
New services. New audience. A whole new way to show up. We rebuilt the brand and website around the pivot, then saw traffic jump 283% in two months.
WEBSITE DESIGN • SEO
Word of Mouth Got Her This Far. Now What?
We gave her high-end services an online experience to match, with sophisticated design, smarter SEO, and a foundation for expanding into corporate events.
Who Says a Website With Personality Can't Mean Business?
Her vibe was already there. The strategy brought her services, content, and booking into a cohesive experience that saw traffic rise 147% in one month.
Strategic brands. Thoughtful websites. Real business growth.
There's More Where That Came From
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![A laptop displaying the website of Miramichi Anglers Association, with an outdoor scene of a person fishing in a river at sunrise or sunset.]()
Website + Brand Identity
Honoring Tradition While Modernizing the Experience
A heritage-driven brand and website redesign created to attract new members without losing the club’s legacy and character.
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Brand Identity + Website
Bringing Personality to a New Pilates Studio
A bold new brand designed to make this Pilates studio feel memorable, community-driven, and like the place everyone wanted to be part of.
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![A black freestanding banner with white text and a logo reading "Your vision. Our space." and "LOFT" underneath. The banner is placed on a beige tiled floor next to a beige wall with sunlight casting shadows.]()
Brand Identity
Luxury Experiences Should Look the Part
A refined visual identity designed to attract higher-budget events and position the venue beyond the typical local event space.
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![A smartphone and a laptop on a white desk, with a white vase on the right. The smartphone screen shows a podcast titled 'Mind meets Medicine' with two hosts, and the laptop screen displays a website for the same podcast with a coffee cup image in the background.]()
Website + Brand Identity
Launching With Credibility From Day One
Before the first episode aired, the podcast needed a brand presence that felt polished, strategic, and instantly recognizable.
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A Strategic Refresh for a Growing Therapy Practice
WEBSITE DESIGN • SEO STRATEGY
A complete website refresh focused on clearer messaging, easier navigation, stronger SEO, and helping prospective clients quickly find the information they need.
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![Collage of two wellness and therapy service web page templates with natural outdoor backgrounds, including a lake and forest scene.]()
Website + Brand Refresh
Standing Out in a Saturated Wellness Market
We repositioned the brand and website to feel more elevated, trustworthy, and conversion-focused in an increasingly competitive space.
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![A laptop shows a website for therapy services with a scenic background of a park, trees with autumn leaves, and a pathway along a body of water.]()
Website + Brand Refresh
A Growing Therapy Practice Needed a Stronger Foundation
We repositioned the brand and rebuilt the website to support long-term growth, stronger client trust, and a more elevated first impression.
A Little More Eye Candy
The Strategy Behind the Work
Positioning First. Always.
Good design doesn’t start in Figma.
It starts with positioning — who you serve, what makes you different, and how you show up in the market.
Distinctive Beats Trendy
Trends fade. Distinct brands last.
The goal isn’t to look like everyone else — it’s to become the brand people remember.
Built to Grow Brands
A brand should do more than look good.It should elevate perception, attract the right clients, and support real growth.
A Simple, Stress-Free Process
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![A cup of coffee or tea, a gold pen, and an open planner or calendar on a table.]()
THE DISCOVERY CALL
A low-pressure chat where I learn what’s working, what’s not, and what you actually need — so we can clear the noise and get moving in the right direction.
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![Work desk with a laptop, digital tablet, papers, and a mouse on a white surface in a clean, minimalistic setting.]()
THE STRATEGY ROADMAP
Before any proposal, I map out a simple, custom plan that shows what we’ll do, why it matters, and how it will finally move your business forward.
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![Close-up of a person turning pages of a photo album on a sofa.]()
ONBOARDING + KICK OFF
Once you say yes, you get timelines, a welcome guide, light homework, and everything you need from me so we start strong — without confusion or chaos.
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![Close-up of a green palm leaf with a fan-like shape and textured surface.]()
DEEP-DIVE RESEARCH
I dig into your audience, industry, brand, and competitors to uncover the insights that actually shape strategy and make every decision smarter.
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![Person using a laptop to browse interior design photos, with glasses, a glass of water, a smartphone, and printed images on a wooden desk.]()
STRATEGY, DESIGN + BUILD
Using the research, I turn strategy into real deliverables — thoughtful, intentional, and built to work behind the scenes, not just look pretty.
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![A hand holding a clear glass with a pinkish liquid, against a sunset or sunrise sky over water.]()
REVIEW, REFINE + FINALIZE
We walk through everything together, make smart adjustments, and polish the details so you end up with a final product that feels aligned and ready to go.
